# Parag Deshpande > Lead Designer @ Docusign | Experience Architecture & Design Strategy | Certified LEGO® Serious PLAY® Facilitator (LSP) Location: San Francisco Bay Area, United States Profile: https://flows.cv/paragdeshpande I architect scalable experience frameworks and canonical flows that bring coherence to complex enterprise ecosystems. With 18+ years of experience defining system-level strategies, I bridge business complexity and user needs through strategic information architecture, service design, and governance, transforming structure into clarity and enabling intentional design at scale. As Lead UX at Docusign, I craft strategic experience design driven by deep research and market intelligence. My expertise spans integrating AI/ML into user experiences, elevating employee journeys, and delivering executive-aligned storytelling that drives measurable outcomes. My foundation includes 17+ years at Cisco, EPAM Systems, and other leading organizations, where I've refined my capabilities in design consulting and experience strategy. I translate complex requirements into clear visions and roadmaps, navigate intricate stakeholder landscapes, and convert user insights into actionable design decisions. I've partnered with global brands including Vanguard, Bristol Myers Squibb, Verizon, Equifax, Heathrow Airport, Ashley Furniture, Thomson Reuters, Aetna, Mastercard, Big O Tires, and Schneider Electric, delivering solutions across enterprise cloud platforms, emerging technologies, and multi-disciplinary teams. Core Competencies: Experience Architecture | Design Strategy | Service Design | Experience Design | LSP facilitator | Governance Frameworks | AI/ML Integration | Design Consulting | Stakeholder Management | Research & Insights | Executive Storytelling ## Work Experience ### Lead Experience Designer @ Docusign Jan 2024 – Present | San Francisco Bay Area • Strategize and architect internal business applications for consistent and seamless user (employee) experiences • Conduct user research, create user personas, develop user journey maps and service design maps to inform design decisions • Design wireframes, mockups, and prototypes that effectively communicate design ideas and interactions • Collaborate closely with product managers, enterprise architects, executive stakeholders, developers, and other partners to ensure design feasibility and alignment with project goals • Conduct usability testing and gather feedback to iterate on designs and improve user experiences ### UX Architect @ Cisco Jan 2022 – Jan 2024 | Greater Seattle Area • Define North Star experience, roadmaps, and goals for customer and partner platforms, clarifying complex requirements to unify 10+ siloed applications. • Navigate stakeholder relationships through strategic planning, data-driven decisions, and effective communication. • Research market trends, leveraging AI/ML/Analytics to define KPIs to inform prototypes and experimentation. • Improve partner experiences by refining business processes and reducing the # of clicks by 55%. • Refine product strategies with user and stakeholder insights, mapping customer journeys and service design to eliminate 45+ pain points. • Align executive teams and respective business units through engaging storytelling and presentations. ### Experience Consultant @ EPAM Systems Jan 2021 – Jan 2022 | Greater Seattle Area • Collaborated with cross-functional teams to inform strategic roadmaps, leveraging the latest technologies to meet business and customer needs. • Conducted executive workshops, stakeholder interviews, and research to understand customer lifecycles better. • Analyzed competitors, industries, and users to define client landscapes, present strategic perspectives, and set KPIs. • Created customer journey and service design maps for diverse clients. • Successfully led 10+ pitches, presenting proposals to C-level executives to secure new business worth $15-20M. ### Lead User Experience Designer @ EPAM Systems Jan 2019 – Jan 2021 | Greater Seattle Area • Led and mentored 20+ designers, providing constructive feedback to drive high-quality outputs and efficient processes. • Designed enterprise solutions for 10+ industries, addressing complex problems. • Refined designs through 100+ usability testing sessions, incorporating user feedback. ### Senior User Experience Designer @ EPAM Systems Jan 2015 – Jan 2019 | Greater Philadelphia Area • Conceptualized and designed multimillion-dollar omnichannel products/services (2015-2019). • Translated business and user requirements into actionable design solutions, including information architecture, layouts, and wireframes. ### Senior User Experience Specialist @ VMware Workspace ONE Jan 2014 – Jan 2015 | Greater Atlanta Area • Collaborated with executive sponsors and product managers to develop a roadmap and design 10+ AirWatch Enterprise Suite products (software, web, mobile). • Transformed business analysis and user needs into actionable designs (IA, wireframes, visuals). • Conducted 80+ usability tests, refining products through design iterations. • Elevated UX design processes through team training and implementing a UI kit and then a design system. ### User Experience Designer (Associate - Projects) @ Cognizant Technology Solutions Jan 2012 – Jan 2014 | Greater Atlanta Area • Designed over 20 B2B/B2C products, focusing on mobile apps and responsive websites for large enterprises. • Led design teams (2-4 designers) collaborating with account managers, analysts, and stakeholders. • Created comprehensive design solutions, including information architecture, wireframes, and mock-ups. ### Founder and Experience Designer @ Design Parikrama Jan 2011 – Jan 2012 | Pune • Crafted customer-centric experiences for 10+ physical and digital products. • Designed intuitive and visually appealing Android, iOS, and Windows OS healthcare products. • Developed and executed marketing strategies and materials for multiple organizations. ### Customer Experience Designer and Creative Manager @ Volkswagen India Jan 2010 – Jan 2011 | Pune Area, India • Collaborated with the marketing director to design promotional creatives for Volkswagen Motorsport. • Defined customer experiences across social media, online, and offline channels. • Created a comprehensive design library for race cars and event venues, ensuring strict brand compliance. ### Product Design Intern @ Biome Environmental Jan 2009 – Jan 2010 | Bangalore - Worked on a project with Biome on the design of toilets based on ecological sanitation. - Designed research and collected data through field surveys and online questionnaires. - Created 3D CAD models and prototyping ### Jr. Engineer (BiW) @ Magna Steyr Jan 2007 – Jan 2008 | Pune Area, India • Created 3D car models using CAD-CAM tools like CATIA and Pro-E. • Authored 2D manufacturing drawings with GD&T specifications. • Benchmarking cars for the Indian market ### Freelance Photographer @ Times of India, Pune Jan 2006 – Jan 2007 | Pune Area, India - Published 100+ photos in the newspapers. - Created images and stories around themes. ## Education ### Master of Business Administration (MBA) in Strategic Management + Innovation Fox School of Business at Temple University ### Masters in Product Design in Industrial and Product Design Coventry University ### Bachelor of Engineering in Production Engineering Savitribai Phule Pune University ## Contact & Social - LinkedIn: https://linkedin.com/in/achtungparag --- Source: https://flows.cv/paragdeshpande JSON Resume: https://flows.cv/paragdeshpande/resume.json Last updated: 2026-04-13