# Parastou Marashi > Product, UX, UI | Player-Coach | AI, Fintech, Cybersecurity, Data | Bloomberg, Gamechanger, Accenture Location: New York, New York, United States Profile: https://flows.cv/parastou I’ve designed products that serve millions of people around the world, contributing to two startup exits and helping bring ideas to life at companies like Bloomberg, Nike, Accenture, and GameChanger. What drives me is the blend of strategy, design, and execution: shaping the vision, testing and refining with users, and building products that people genuinely love to use. My toolkit spans interaction design, UX, product strategy, product design, product management, research, usability testing, innovation, and technical project management. More than titles or skills, I care about solving real problems, collaborating with smart teams, and creating impact at scale. ## Work Experience ### Product Experience Design Lead @ Marashi Designs Jan 2012 – Present | New York, New York, United States Executive leader and product consultant for the world’s leading companies. Clients include: Accenture, Bloomberg, WPP, VML, NYLIM, Viacom, Obé Fitness, Turner, Audi and VW. • Collaborated with executives and cross-functional teams to transform product visions into actionable strategies for leading companies like Accenture and Viacom. • Led stakeholder alignment and user research to define product roadmaps, improving customer experience and business outcomes across industries. • Delivered dozens of MVPs tailored to user needs and business goals, driving product adoption and success. ### Product Experience Design Lead @ Tausight Jan 2020 – Jan 2022 | New York, New York, United States Led the product strategy and execution for a real-time data telemetry platform in healthcare, leveraging ML/AI. • Defined machine learning model features through user research and testing. • Led cross-functional scrum teams in an Agile environment. • Collaborated with subject matter experts to ensure regulatory compliance. ### UX Lead @ Accenture Jan 2019 – Jan 2019 | New York, New York, United States • Designed data rich products for media clients in ad tech and fintech industries, collaborating with executives from Fox, Turner, NBCUniversal, and NYLIM. • Led design and engineering teams to achieve business and customer goals in all shipped products. • Developed a modular interaction pattern library for NYLIM to drive interaction design strategy and enhance user experience. ### Senior User Experience Designer @ Bloomberg LP Jan 2014 – Jan 2018 | New York, New York, United States • Led product strategy and user experience for Bloomberg’s highest revenue-generating platform, serving 350K financial professionals worldwide. • Defined product roadmaps, set OKRs, and collaborated with engineering for timely delivery. • Conducted user research to enhance usability and customer satisfaction. • Developed go-to-market strategies for successful product launches. • Led product and design strategy for Bloomberg Connects, an end-to-end digital asset management platform serving 750+ museums and public spaces, including The Met, NYBG, Guggenheim, Central Park Conservancy, and MoMA PS1. ### Lead Interaction Designer @ GameChanger Media, Inc. Jan 2013 – Jan 2014 | New York, New York, United States • Conducted user research and user goals to inform product strategy for series A startup later acquired by Dick's Sporting Goods. • Played a key role in the initial planning, design, and development of a successful product series. • Collaborated with cross-functional teams to ensure seamless execution of design projects. ### Senior Experience Designer @ RAPP Jan 2012 – Jan 2013 | New York, New York • Designed marketing campaigns and digital products for brands like Gerber, Brita and Merck to increase customer acquisition and engagement. • Utilized creativity and strategic thinking to drive traction and brand awareness. • Achieved measurable results in revenue growth and brand visibility through innovative design solutions. ### User Experience Designer @ ARTstor Jan 2009 – Jan 2012 • Designed end-to-end metadata schemas and data sharing tools for librarians and visual resource curators using Artstor (now acquired by Jstor). • Developed front-end search and discovery tools for Artstor users in universities and museums. • Led design and interaction design and user research efforts. • Collaborated with CIO, engineering and business leads to develop software. ### Interaction Designer @ R/GA Jan 2008 – Jan 2009 • Developed design strategy + features for a wide range of clients and brands including Nike Women (Cannes Lions award), Nike Football, Nike Soccer, SC Johnson, Walmart pitch (awarded), Nokia + Verizon; • Defined product features and requirements for digital marketing platforms. • Designed wireframes and interactive prototypes to support product development, client presentations, and strategic pitches, while conducting research to inform business decisions. ### Design + Marketing Lead @ Muju Fruits Jan 2006 – Jan 2008 | New York, New York, United States • Designed company brand, logo, brochures, and marketing materials for Muju Fruits. • Developed and managed the website, payment systems, and digital product delivery. • Presented at trade shows and was responsible for all marketing materials. ### Interaction Design Consultant @ Pompei A.D. Jan 2007 – Jan 2007 | New York, New York, United States • Led technology assessment and UX assessment for various projects at Pompei A.D. • Provided technical leadership and design strategy for interactive design projects. • Conducted user research to inform design decisions and improve user experience. ### Podcasting / Digital Media Instructor @ Xavier University Jan 2007 – Jan 2007 • Developed and taught workshops on video shooting, editing, and podcasting at Xavier University. • Collaborated with local organizations to enhance their online presence in New Orleans. • Created engaging lesson plans and curriculum to educate students on digital media techniques. ### Podcasting Instructor Assistant and Graphic Designer @ Vision Education & Media (VEMNY) - RoboFun Jan 2006 – Jan 2006 • Instructed high school / middle school students in animation, video, and digital media at Vision Education & Media / The Castle School. • Designed marketing materials for Vision Education & Media (VEMNY) - RoboFun to promote company services. • Developed engaging curriculum to enhance students' creativity and technical skills in multimedia production. ## Education ### Bachelor of Science in Architecture The Ohio State University ### Master's degree in Interactive Telecommunications New York University ## Contact & Social - LinkedIn: https://linkedin.com/in/pmarashi - Website: https://parastoumarashiux.com/ --- Source: https://flows.cv/parastou JSON Resume: https://flows.cv/parastou/resume.json Last updated: 2026-02-23