Innovative Design System Development and AI Integration:

• Pioneered the development of a web-based AI-based chat design system, overseeing the project from its initial ideation through to the successful launch for five different product teams

• Collaborated closely with product managers, engineers, designers, analysts, and user researchers to create a scalable and adaptive system that achieved significant enhancements in click-through rates, user engagement, and conversion rates through strategic design and user-focused features.

Core Design System at Course Hero:

• Led the planning, design, and execution of Course Hero's comprehensive react-based design system, building it from scratch that included layouts, typography, colors, and components, along with online documentation using ReactJS and Storybook.

Course Hero Homepage

• Over seven years, designed three Course Hero’s homepages, translating user insights, and feedback into strategic decisions. Created user-centric designs that aligned with business objectives

Team Development & Engagement Initiatives

• Initiated and launched a design team newsletter, central to organizational updates featuring team insights, articles, and product education, enhancing organizational engagement.

Conducted Figma workshops, teaching advanced techniques to designers introducing new plugins, and elevating team efficiency in responsive design.

Led cross-functional design sprints and brainstorming sessions. Developed product and design strategies, strengthening team unity and collaborative efforts.

Payment Page & Conversion Funnel Redesign

• Conducted in-depth competitor analysis and product heuristic evaluations, supplemented by rigorous analysis of qualitative and quantitative research.

• Led the comprehensive redesign of the payment page and development of the conversion funnel, from initial concept to launch resulting in a significant uplift in user engagement metrics, account creation and reduced return rates.

Mobile Web Document Reading Experience: Spearheaded the redesign of the mobile web interface, significantly improving the document reading journey. This initiative was aimed at providing a seamless, intuitive experience, resulting in increased user engagement and retention.

Conversion Funnel Overhaul: Reimagined and restructured the conversion funnel process to streamline user pathways, leading to a measurable uptick in paid user conversions. This redesign was informed by deep analytical insights and user feedback, ensuring a frictionless transition from interested visitors to committed users.

Account Creation Page Redesign: Led the creative revamp of the account creation interface, making the onboarding process more inviting and user-friendly. The new design significantly lifted the rate of new account creation, expanding our user base.

Homepage Redesigns for 2017 & 2019: Orchestrated the comprehensive redesigns of Course Hero's homepage for 2017 and 2019. These projects involved a strategic overhaul to align with evolving brand objectives, which successfully attracted more visitors and improved user experience.

Styleguide and Front-End Documentation: Developed and maintained a robust style guide, complete with front-end documentation. This resource served as an essential toolkit for the design team, ensuring design consistency and expediting the development workflow.

Responsible for improving and architecting the interface of real-time data-driven applications.

I worked in the UX design team and brought strong visual design skills in my UX/UI design role that helped me establish myself as a strong member of the design team. As a UX/UI Designer, I focused on improving the user experience for enterprise users in a lean, agile development environment.

My work included whiteboarding, layout design, improving user experience, wireframing, UI design. I worked on UI flows, Interaction design – providing solutions for improved data analyses. Contributed to creating a designer toolkit for consistently using design elements across the distributed UX design team. Created interactive mockups which helped the team of engineers, product managers, designers to better understand the user experience and functionality.

• Led the design of the Uber app for the India market focused on performing in low-network areas while working on the growth team.

• Closely partnered with marketing, and systems teams to adapt the Uber app for the Indian market.

• Building user-centric designs and prototyping assets for marketing the US rider app, driving enhancements in usability and accessibility.

Responsible for creating visually engaging and innovative user interfaces for University website and faculty web portals. Working closely with faculties, strategy, creative and technical teams to define user experience. Designing beautiful and easy-to-use user interfaces for analytic dashboard. Execute all visual design stages from concept to launch. Created Information architecture and user experience documentation and contributed to the development of processes and best practices by developing detailed user flows, site maps, wireframes and UI design to effectively communicate interaction and design ideas,, and functional specifications.

Developed effective and efficient interaction design solutions that met business, project, and design goals, and were based on design patterns and usability guidelines. Influenced Product Managers, Engineers, Marketers, and others to agree upon adopting a pragmatic user-centered design philosophy, approach, and UX best practices. Performed front-end development, coded in HTML5, CSS3 and jQuery, Ektron CMS.

End-user satisfaction, based on navigation and ease of use, increased from a 4.8% excellent rating on the former websites to 44%.

UX Designer for projects across all clients. Juggling multiple projects at once. Involved from initial kick-off stage working in close multi-disciplinary team, from idea generation and brainstorming, prototype creation and user testing, through to multiple iteration to support during development and QA. Closely working with visual design, dev, QA teams and PMs on a daily basis. Maintaining on-going involvement and transparency across company with internal prototype sharing and feedback loop. Communicated directly with clients to understand business goals and translate feedback into a defined user experience for the end-user.

Implemented the concept, design and execution throughout all stages of website projects, including: sitemaps, wireframes, storyboards, user flows, prototyping and high-fidelity mockups to document and present UX strategy and informed UI systems. Incorporated user behavior philosophies and goals into all design solutions; Experience with user testing, screen recording, heat mapping and analytics research with an overall focus on the importance of data-informed design.

Redesign and new development of web application interfaces for the entire BangtheTable product line. Develop corporate wide interface standards and design application flow that is consistent across all applications. Build HAML / SASS / JavaScript interfaces to be integrated into Ruby on Rails framework.

“The road to success is your passion”. I am a freelancer with User Interface design and web development as the main strength. I have worked on several projects spanning across different domains with several clients. my process is very simple.

To understand and evangelize the needs of our customer base and the larger community

Develop plans for new web product initiatives

Analyze and prioritize new site feature requests

Develop online personas that can be used to better understand user needs

Define requirements focusing on customer ease of use and efficiency

Identify and define user needs through usability testing

Responsible for ensuring internet properties are designed to meet user needs

Advocates for effective design and UX best practices

Manages internet property roadmap and lifecycle while identifying and managing requirements

UX design, interactive design, front-end development

Educate and guide clients on UX best practices.

Sketch, wireframe, prototype and develop user experiences

Define and present UI and interaction concepts to founders and executives

Create user flows, wireframes and interactive UI prototypes for desktop and mobile

Contribute to strategic, high-level product design and execution decisions

Design high-fidelity mockups, define color palettes and design iconography

Perform front-end development, hand-code HTML5, CSS3 and jQuery for desktop and mobile

Executed UX role in multiple capacities including information architect and UI/UX Designer. Led UX efforts for a team of web designers and developers for an enterprise solution using Agile methodology. Drove user research and synthesis on multiple projects: performed contextual inquiries, shadowing sessions, usability testing, remote card-sorting, heuristic evaluations, task analyses, created personas and scenarios, led affinity diagramming sessions, created clickable prototypes for testing, led remote and in-person test sessions, advocated for changes based on test findings and simplification of business process.

UX design for multiple web applications and products including product performance, reporting systems, service oriented applications. Evaluation, customization, implementation and change management for the company’s marketing and sales applications, intranet sites for different departments.

Implemented best practices for all client websites, landing pages and production level HTML markup, CSS, JavaScript, jQuery and PHP/MySQL. Effectively employed responsive design techniques and mobile first technology while adhering to web standards.

Structural and Planning Designer