In my current role as a Lead Product Designer at ForUsAll, I've driven significant achievements, including:

• Designed and Launched the 401(k) Advisor Dashboard - Created an intuitive interface and user experience by conducting usability testing and incorporating customer feedback, ensuring a seamless advisor experience. Leveraged an AI-driven workflow for full-stack development (React, Node.js, PostgreSQL) with AI-powered coding assistants from start to finish.

• Created Unique, AI-Enhanced Landing Pages to Boost SEO - Secured top 3–6 Google rankings, increased form submission rates to 9%, and achieved scalable content growth—all without paid marketing.

• Revamped the Company Blog for Higher Conversions - Improved content readability, navigation, and CTA visibility, resulting in a 30% increase in user conversions.

• Spearheaded a Company-Wide UX & SEO Revamp - Migrated all company sites to Webflow, optimized URL structure, and enhanced user engagement, reducing marketing costs by 95% and quadrupling inbound leads.

• Led the Successful Launch of 401(x) - Designed and built a Webflow-based, web3-inspired landing page for the standalone crypto product, achieving a 30% conversion rate.

These contributions showcase my multifaceted skills in product design, technical expertise, and strategic thinking, all geared towards achieving remarkable results.

I was part of a fintech startup that provided financing solutions to Airbnb hosts.

We assisted short-term rental entrepreneurs in accessing capital to expand their businesses, handle both routine and unexpected expenses, and address challenges related to seasonal variations in reservations.

Key Achievements:

• Designed the UX/UI and created prototypes for the Lumen App.

• Collaborated in the development of our underwriting algorithm and forecasting engine.

• Successfully secured a term sheet from credit markets to serve our users.

• Constructed multiple financial models and oversaw all operational aspects of the company.

• Established the Go-to-Market strategy for Lumen, conducting in-depth analysis and devising efficient, cost-effective customer acquisition strategies.

• Skillfully negotiated and finalized partnerships with Sponsor Bank and BaaS providers.

At Cubeca, we aimed to modernize the home equity access process with a user-friendly app, providing real-time insights into your home equity.

Our innovative approach visualized your current equity as individual Cubes, each with a fixed value of $1,000. We introduced the Cube concept, allowing users to seamlessly add and remove Cubes from their checkout basket, with funds debited to their accounts in real time.

Key Responsibilities:

• Secured Seed Round funding from Angel Investors to support our mission.

• Collaborated closely with developers to design the UX/UI and create prototypes for the Cubeca App.

• Forged strategic partnerships to streamline underwriting, money movement, compliance, and the closing process.

• Led and managed a dedicated team of eight, overseeing financial projections and guiding the product design process from inception to completion.

During my tenure at Cubeca, we sought to reshape the home equity access landscape, offering a transparent and efficient solution for homeowners to leverage their equity with ease.

I specialized in offering comprehensive support to investors interested in the Real Estate markets of Greece and Cyprus.

This included:

• Conducting feasibility studies, market analysis, and trend assessments, while also providing cash flow projections specific to each investment opportunity.

• Identifying and evaluating potential risks associated with proposed investments to ensure informed decision-making.

• Creating sophisticated cash flow forecasting models and conducting sensitivity analyses, enhancing financial control and risk management for every investment prospect.

• Implementing an appraisal monitoring process to effectively track and manage invested capital.

• Establishing a versatile valuation model applicable to a wide range of real estate assets.

• Conducting market analysis and recommending the expansion of our operations into the Cypriot market, highlighting the promising investment potential linked to the Passport Scheme, which attracted foreign investors.

Conversion of a listed building into a hotel in Thessaloniki, Greece.

My responsibilities were the following:

Produced all financial analysis and market research. Included the Revenue streams, Expense breakdown, Profit & Loss, and Cash Flows.

Produced all Structural design and Architectural plans, to apply for a building permit.

A reconstruction and refurbishment plan with a detailed cost analysis were complete.

Negotiating with the owner to lease the asset for 20 plus ten years, at a competitive rate.