• Played a key role in launching Nespresso’s redesigned Homepage and Product Listing Pages, implementing highly optimized React/TypeScript components and contributing to a more performant, consistent, and scalable ecommerce experience for millions of global users.

• Contributed to the development of the 2025 Weeknd × Nespresso Campaign, a high-visibility interactive experience built with React, TypeScript, and GSAP animations. Helped deliver a seamless, visually rich interface that supported millions of daily visitors, ensuring smooth performance, responsive design, and brand-aligned animations across devices.

• Created a configurable Promotion Component integrated with the CMS, empowering the Content Team to update promotions instantly and supporting millions of daily homepage views.

• Architected a reusable Product Card library used across all shopping experiences, improving maintainability, reducing code redundancy, and speeding up new feature delivery for multiple teams.

• Performed ongoing performance optimization across core ecommerce pages, including image optimizations, bundle size reductions, render profiling, and improving client-side interactivity to maintain fast, high-quality experiences at scale.

• Spearhead the development of responsive, functional, and visually appealing websites using modern technologies such as React.js and Next.js.

• Lead initiatives to optimize website performance, implementing lazy loading, jQuery removal, JavaScript minification, and stylesheet optimization.

• Achieved a notable 45 percent reduction in page load times, reflected in improved Google PageSpeed scores.

• Implement enhancements for our proprietary CMS and client websites, introducing modern frontend technologies, refining user interfaces, and optimizing workflows.

• Lead close collaboration with the Integrations team to guarantee the seamless integration of frontend components with various backend services.

• Communicate with Designers and Marketing Managers on matters of website concept, design, and structure to ensure the best results and performance for our clients.