# Paris (Xing) Fan > User Experience | Product Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/parisxingfan As a seasoned designer with 8 years of expertise in user experience and interaction design, I specialize in creating visually stunning and intuitive multi-modal interfaces that drive business growth and increase user engagement. My curious mind and lifelong learning approach allow me to stay ahead of industry trends and adapt to new technologies, empowering me to lead cross-functional teams in delivering cutting-edge solutions for various platforms including desktop, mobile, smart speakers, and AR glasses. With my unique blend of creative and strategic thinking, technical proficiency, and leadership experience, I am able to guide cross-functional teams to deliver breakthrough solutions that surpass expectations. ## Work Experience ### Product Designer @ Meta Jan 2023 – Present ### Staff Product Designer @ Flipboard Jan 2023 – Jan 2024 | San Francisco Bay Area Lead design for major product areas including core experience, discovery, personalization, curation, and community through iOS, Android, and Web. Improve and enhance product experiences that help publishers, curators, and readers celebrate what matters to them and their communities. ### Lead Designer, Content @ News Break Jan 2020 – Jan 2023 - Led NewsBreak Original / Creator network’s ecosystem design from 0 to 1 which includes web, iOS, and Android. Successful iterated design that achieved 41% increase on usability satisfaction measured through SuperQ. - Created and iterated design for content domain including article, post, and video. Optimized content readability and accessibility so the issues went from 20+%, as the top complaint from users, to 0%. - Launched the redesign of the algorithem-generated newsletter; Significantly improved the company’s DAU from hundreds to 2M users, and increased the product’s open rate by 7%. - Stepped up and overturned the team’s culture from engineering driven to user-centric. Influenced the team’s decision making with design thinking processes, brainstorming techniques, and UX workshops. ### Senior User Experience Designer @ realtor.com Jan 2020 – Jan 2020 | Santa Clara County, California, United States - Created and launched Local Expert and Market Reach products for agent customers including static visuals and videos that focus on performance marketing for Facebook and Instagram with over $3M+ sales, $10.75 eCPL, and 3.26% CTR. - Iterated and managed design system integration with design requirements and best practices into all phases of production for mobile and web. ### UX Designer @ Rokid Corporation Ltd Jan 2016 – Jan 2019 - Evaluated interaction flows, and provided design recommendations for both Hardware and software applications including visual display, sound, light, and user interface. - Built design style guide and usability best practices and advocated for the adoption of user experience throughout the design and development process. ### User Experience Designer @ General Motors Jan 2015 – Jan 2016 | Ann Arbor, MI - Led one of the domain designs for vehicle Infotainment and worked with various business roles to define and execute Master Feature List, create design release schedule and specs while taking into account market trends, software limitations and business requirements. - Adopted and refined the team’s design process including feature list, benchmarking and research, key user scenario and use case, sketching, interaction flow, system state chart, wireframe, refine and revision, review and documentation, and finally product validation. ### Jr. UX Designer @ Symantec Jan 2014 – Jan 2015 - Excelled at developing workflows from ideas to quickly generate prototypes including user stories, task flows, wireframes, low fidelity mock-ups, navigational flows, and high fidelity prototypes. - Monitored brainstorming sections, created infinity walls, and synthesized attendees’ inputs to create a list of features for certificate shoping experiences and prioritize them for sprint releases. ### UX Researcher @ Microsoft Jan 2014 – Jan 2014 - Developed interview questionnaires and revised survey questionnaires to make them culturally and logically appropriate across 7 countries in 3 months. - Analyzed qualitative and quantitative data and made recommendations to improve sentence structure, wording and survey system algorithm and thus, the accuracy in predicting personalized products and services is greatly enhanced. ### Quality Assurance/UX Design Intern @ SAP Jan 2014 – Jan 2014 - Involved in building test scripts using mobile test automation tool for mobile devices - Executed tests on a regular basis as part of bi-weekly hotfix testing, reporting messages, executing manual tests, helping in setting up the central builds for testing, and also supporting in handing builds to assembly for delivery to the respective app stores. ### Technical Intern (UX design and marketing) @ Logic Solutions Jan 2012 – Jan 2013 User Experience Design Intern (Technical & Marketing Dept.) - Adopted iterative processes of creating wireframes and prototypes of Quantum corporate site; conducted heuristic evaluations on competitor websites. - Designed standardized usability checklists and testing templates for IOS apps to detect bugs and record recommended usability solutions. →Created visual and textual cues as well as user manuals by translating and simplifying software language and complex workflows to visually appealing and easy-to-understand instructions. →Strategized and executed marketing plans for a software module with various social media approaches including brochure, video, case study, email campaign, and website redesign. ## Education ### Bachelor's degree in Marketing/Marketing Management, General The University of British Columbia ### Master's degree in Human Computer Interaction, Information Science/Studies University of Michigan ## Contact & Social - LinkedIn: https://linkedin.com/in/parisfan --- Source: https://flows.cv/parisxingfan JSON Resume: https://flows.cv/parisxingfan/resume.json Last updated: 2026-03-25