As a tech lead for the core ad platform team, documented technical specifications, designed and implemented scalable interactions with Google’s ad serving platform(DFP) and sales management platform (DSM).

Lead Integrations with various social media APIs to collect performance metrics across campaigns - Facebook Graph API, Google Analytics, Pinterest, Instagram and Video Metadata.

Created release plans for production release and post-release support for many critical projects.

Designed and implemented backend for an internal application to manage research studies using LAMP stack

I am involved in creating and building portals and applications using PHP, HTML, CSS, JavaScript, jQuery and maintaining the MySQL databases. My work includes the following:

• Designed and developed a job search portal to search jobs from a third party job sites using their web service API. This portal helped in generating education leads for EDU business. Implemented pixel to track conversion.

• Dynamic Landing Page Project: The main purpose of this project was to give the business team a flexibility to change and test various landing pages to enable media buying.

• Integrated school forms by writing xml files that can be parsed by Smarty template engine to generate content.

• Responsible for handing over PHP and DB builds to QA team for every week release.

• Hands-on experience using SoapUI, Charles, deploying DB and PHP builds, running tomcat web servers for Validation services, testing Java applications on tomcat, working with Memcached to test school integrations.