# Parminder Sangha > Sr UX Product Designer | Generative AI • Chatbots • Workflow Automation • Enterprise & SaaS Location: San Francisco Bay Area, United States Profile: https://flows.cv/parmindersangha Senior UX Product Designer with expertise in AI-driven solutions, including chatbots, generative AI, and business process automation. Versatile in designing across enterprise systems, cloud, mobile, and web platforms. Skilled in research, rapid prototyping, and hypothesis-driven design to deliver scalable, user-centered experiences in workflow automation. Experienced in design systems, collaboration with engineering, and mentoring teams to elevate design quality. Passionate about exploring emerging AI tools and applying them to enterprise SaaS innovation. ## Work Experience ### Senior User Experience Designer @ Laserfiche Jan 2023 – Present | Los Angeles Metropolitan Area Laserfiche is the leading SaaS provider of enterprise content management and business process automation. ### Product Designer @ Workday Jan 2018 – Jan 2023 | Pleasanton, California Workday is helping enterprises around the world solve their biggest challenges. Workforce apps team, with projects in Scheduling, Time Tracking and Absence, as we adjust our experience to work for frontline workers and managers. Projects include leading the effort on mapping the end to end experience of frontline workers and managers, providing insight for our product teams into the holistic view, and to facilitate cohesion in the product, and surface relevant context with a more tailored experience for our users. Led the company OKRs and initiatives around a mentorship program, teaching UX design and design thinking to new designers. Worked on the Worker Foundations initiatives around flexible jobs, leading research and design on the future of work. Enhanced our enterprise frameworks for connecting, communicating, and collaborating. ### User Experience Designer @ Workday Jan 2018 – Jan 2023 Human capital management, financials and business analytics software. • Mapping the existing end-to-end frontline worker experience, to create cohesion in the product, and surface relevant content with a more tailored experience for the end users, using machine learning and AI. • Workforce and Pay initiatives around flexible jobs and the future of work. • Create a Storyboard Kit for design teams to illustrate concepts, bringing stories to life, and to expand the design systems and components. • Enhancing the enterprise frameworks around connecting, communicating and collaborating. • UX • UI • Research • ML • AI • Conversational • Collaboration • Communication • Mentoring ### Instructor @ Academy of Art University Jan 2018 – Jan 2019 | San Francisco Bay Area Weekly class: Principles of User Experience. With 20 graduate students. Teaching UX principles. Heuristics reviews, audience research, user interviews, user stories, wireframe, prototype, user testing, A/B testing, proof of concept, visual design. ### Sr Web/Platform Product Designer @ Premise Data Jan 2017 – Jan 2018 | San Francisco Bay Area • Lead and own the UX design on the enterprise cloud platform tools. These include user network management, fraud management, survey and task campaign creation and distribution, submission monitoring, data quality assurance and data visualization via maps, charts and dashboards. • Redesign of survey forms creation tool to improve user’s comprehension and speed of deployment. • Used interactive projection infographics to provide user feedback to prevent costly errors in campaign management tool. • Created a platform style guide with components library to streamline design and engineering processes. • Improve, rebuild and redesign of the client Android and iOS apps for task reservation, submission, payment and user engagement. ### Senior Product Designer @ Premise Data Jan 2017 – Jan 2018 Data for good, insights for every decision. • Lead and own the UX design on the enterprise cloud platform tools, including network management, fraud management, survey and task campaign creation and distribution, submission monitoring, data quality assurance and data visualization. • Redesign of survey forms creation tool to improve user’s comprehension and increased speed of deployment efficiency by over 4x. • Used interactive projection infographics to provide user feedback to reduce costly errors in the campaign management tool by 55%. • Create the visualization tool to see the data on a map, search and filter data points, and chart data to see patterns over time, which helped in exponential (over 20x) increase in corporate and government sales. • Create a platform style guide with components library to streamline design and engineering processes, resulting in a 20% increase in FE eng efficiency. • Improve, rebuild and redesign the client Android and iOS apps for task reservation, submission, payment and user engagement. • Interviews • Research • UX • UI • Machine Learning • AI • Conversational Design • Figma • Mentoring ### Senior UX Designer @ Viscira Jan 2017 – Jan 2017 | San Francisco Bay Area • Responsible for representing the user experience, translating program requirements into defined sitemaps and wireframes, user scenarios, prototypes and design assets. • Owned the information architecture and interaction design of the user experience and significantly influenced app and web strategy and direction. • Document and communicate ideas to team members and clients, both technical and non-technical. • Sketch and generate high-level concepts for early state projects. • Expert level knowledge of competitive and complementary products and brought new ideas to the team. • Present concepts and ideas to clients. • Redesigned strokeawareness.com website. • Created an all new health monitoring iOS and Android apps for Alexion used for HPP patients. • Built various designs for presentation apps for iPad for Genetech, Pfizer, Bayer, Amgen, Alexion and Biogen. ### Senior User Experience Designer @ Viscira Inc Jan 2017 – Jan 2017 Leading provider of software solutions for the biotech industry. • UX design work, with a team made up of PMs, content designers, and visual designers, to translate program requirements into defined sitemaps, wireframes and user scenarios, prototypes and design assets. • Redesign of the storkeawareness.com website. • Create new health monitoring iOS and Android apps for Alexion. • Built various designs for presentation iPad apps for Genentech, Pfizer, Bayer, Amgen, Alexion and Biogen. • UX Design • Accessibility • Inclusive Design • Information Architecture • Rapid Prototyping ### Sr Mobile Product Designer @ Wingz Jan 2015 – Jan 2017 | San Francisco Bay Area UX/UI design for the next generation of Wingz applications, including new driver iOS and Android apps, new rider applications for web, mobile web, Android and iOS and B2B applications for web and iPad. Work with product management and engineering teams from initial idea, through wireframe, user testing and design iterations, to final pixel perfect mockups and assets. User Experience Design User Interface Design Wireframes Prototyping Personas User Research and testing User Scenarios Interaction Design Usability testing Pixel perfect UI design ### Senior Product Designer @ Wingz Jan 2015 – Jan 2017 Rideshare meets personal drivers and private car services. • Lead the design of the next generation of rider, driver and B2B concierge applications, including web app, mobile web, iOS and Android apps. • Improvements in driver app resulted in 78% decrease in driver transfer rate. • Validate design flows through on-site interviews with drivers and off-site user testing research with customers and B2B partners. Iterative improvements through each phase of the process. ### User Experience Designer @ PRRES Services Inc Jan 2008 – Jan 2015 | Dublin, CA Led the user experience strategy using research, personas, information architecture, UI and interaction design, and rapid prototyping and testing, while collaborating with programmers, on the following projects: Daily Selfie Stylrlist Photo Journal Millionaire Trivia Mockup App Traffic Navigator ABC Letter Tracing Military Channel Sniper Successfully solved difficult UX issues on a calendar project by using personas, process flows, interaction design, sketching, prototyping and user testing with multiple revisions. User research to optimize the interaction design of an educational children’s app, which reached and sustained top 30 in the App Store in it’s category for over 4 years and received positive reviews by users and parents. Designed and developed a successful iOS app for The Military Channel during the Sniper TV mini-series. ## Education ### Associate of Arts in Animation, Interactive Technology, Video Graphics and Special Effects Academy of Art University ### Associate of Arts (AA) in Animation, Design, Illustration Academy of Art University ### Newark Memorial High School ## Contact & Social - LinkedIn: https://linkedin.com/in/parmsangha - Portfolio: https://parmsangha.my.canva.site/ --- Source: https://flows.cv/parmindersangha JSON Resume: https://flows.cv/parmindersangha/resume.json Last updated: 2026-04-13