# Parmita Dalal > Product & Operations Leader Location: Oakland, California, United States Profile: https://flows.cv/parmita I am a human-centered product, design, and operations leader with 15+ years of experience driving innovation, growth, and organizational alignment across Fortune 500 companies, high-growth startups, and new ventures. My superpower is in bringing focus, clarity, and tangible action to the fuzzy world of strategy, with a track record of leading initiatives from vision and definition through to production and launch. Known for operational clarity, sound judgement, and an ability to align teams around what what drives the business forward. I thrive in navigating the intersection of human insights, design possibilities, complex systems, and business needs to create compelling new offerings that accelerate growth. ## Work Experience ### VP Service Design & Strategic Initiatives @ Presence Jan 2024 – Present Presence is the leading provider of online speech and occupational therapy, school psychology services, mental health counseling services, and therapy software for preK-12 students. • Developing, launching, and commercializing new products and services to drive long-term growth. • Leading initiatives across customer success, marketing & sales, and operations to improve customer experience, net retention, and growth. • Created customer insights function, establishing research as a foundational driver for long term vision, strategic initiatives, product roadmaps, and operational improvements. ### Consultant @ Presence Jan 2023 – Jan 2024 ### Head of Product Management, Adventure Products & Accessories @ Rivian Jan 2021 – Jan 2022 | Irvine, California, United States On leadership team for a 40+ person group of Product Management, Consumer Insights, UX Research, Design, and Engineering for Rivian's Adventure Products business unit. • Managed the product portfolio of 15+ products with complex vehicle, software, and mobile app integrations spanning every stage of development. • Created insights-driven portfolio strategy and multi-year roadmap, transforming unprofitable line of business to steady state profitability of $XXM annually. • Delivered customer insights and research to define product strategy, target customer segments, and key use cases for the future vehicle platforms. • Orchestrated go-to-market planning across engineering, design, finance and marketing for 5 net-new products. ### Lead Product Manager @ PAX Labs, Inc. Jan 2020 – Jan 2021 Drove the vision, strategy, and execution for innovative cannabis technology products, ensuring exceptional quality and user experiences that redefine industry standards. • Produced seminal body of consumer research using hybrid qual and quant methodology, driving multi-year vision & strategy, and all customer-facing initiatives. • Created, hired, and led new UX Research and product beta testing team. • Identified new product line and ecosystem opportunities to meet PAX’s long-term strategic objectives and increase revenue potential by 35%. • Managed development of next-gen PAX Pods, delivering innovative performance improvements and 20% cost reduction. ### Senior Product Manager @ PAX Labs, Inc. Jan 2019 – Jan 2020 | San Francisco Bay Area ### Director, Global New Product Development @ Visa Jan 2018 – Jan 2019 | San Francisco Bay Area Special assignment for the CEO and NA President - led strategy, design, and launch of Visa’s flagship Innovation Center, a high-profile customer engagement hub for clients, partners, and government stakeholders. • Partnered with senior executives to craft narratives showcasing Visa’s innovation strategy and ecosystem impact. • Managed creative agency and multimillion-dollar budget to deliver vision on time and under budget. ### Portfolio Director @ IDEO.org Jan 2017 – Jan 2018 | San Francisco Bay Area IDEO.org is on a mission to improve the lives of people in poor and vulnerable communities, using human-centered design to tackle complex problems around the globe. • As the Director of our Financial Inclusion Program, I led a business vertical and managed a team of 14 designers responsible for creating products, services, and brands focused on digital financial services. • Project and team lead, responsible for design research and translating insights into tangible opportunities and solutions. • Projects range from launch of digital financial product to 28 million users in Bangladesh, service design of Tanzania's new national digital identification system, digital savings product for Zimbabwean farmers, and customer segmentation and brand expression for a small business lender in the US. ### Sr. Design Lead @ IDEO.org Jan 2016 – Jan 2017 | San Francisco Bay Area ### Design & Strategy Lead @ Capital One Jan 2014 – Jan 2016 Founding member of Capital One’s enterprise design team driving digital transformation and new business strategy. • Built and taught Design Thinking curriculum which trained 3000+ employees, from early career associates to executives, setting the tone for the modern design and product management discipline. • Design lead on strategy team to define new vision for consumer bank vertical, resulting in nationwide expansion of Capital One Cafes; shepherded digital and physical experiences through to national launch. • Managed portfolio of projects to deliver on holistic strategy including detailed physical, service, story, and staffing redesign of Capital One Cafes. • New offerings include a money coaching and wellness service; a digital resources platform for customers and staff; end-end customer experience and service delivery with associated frontline training, KPIs, and incentives. ### Design & Engineering Lead, Founding Member @ iDE (International Development Enterprises) Jan 2012 – Jan 2014 | Phnm Penh, Cambodia & Lusaka, Zambia • Founding member of iDE’s Human-Centered Design & Innovation Lab in Phnom Penh, co-leading business development, project deliverables, and team growth. • Identified and pursued new market opportunities for clients through intensive user research and analysis, creative brainstorming, product development, prototyping and user testing, and sales and business strategy. • Led user research and prototyping for new product development of sanitation products for American Standard. As of 2016 over 1 million units sold in Bangladesh, resulting in the formation of a new business unit supporting five product platforms and sales in 14 countries. • Taught design thinking to leadership teams at UNICEF, the World Bank, Monitor Group, and World Vision. ### Product Developer, Hard Goods @ Incase Jan 2010 – Jan 2012 | San Francisco, CA • Owned end-end product development cycle, collaborating with management, industrial design and engineering teams, and overseas suppliers for development of electronics and hard goods products and packaging for iPhone, iPad, iPod and MacBook, managing hundreds of SKUs. • Managed development timelines and accountable for production schedule, often with extremely short market opportunity windows. Responsible for final product approvals prior to mass production. • Built critical relationships with 10+ Asia-based suppliers. Travelled extensively to Asia to ensure design intent was executed to spec and on time. Directly negotiated timelines, deliverables, and cost targets. • Explored new materials, processes, and technologies to meet or exceed design intent. ### Teaching Assistant - Product Realization Lab @ Stanford University Jan 2007 – Jan 2010 Mentored students in upper level Manufacturing and Design course through individual design projects, providing guidance from product ideation through final fabrication. Taught instructive labs in machining fundamentals, including milling/turning, welding, and sand-casting. Supervised and assisted students during open shop sessions, providing creative on-the-fly solutions to design challenges for 700+ students annually. ### Product Design Lead @ D.light Design Jan 2008 – Jan 2009 | New Delhi, India Start-up social enterprise which designs and commercializes affordable power and lights for households without electricity throughout the world. • Designed the d.light S30, the world's most affordable high quality solar light. 28+ million customer impacted. • Led the end-end design process: in-field research to uncover market opportunity(s) and inform key product features, sketching concepts and creating working prototypes, user feedback and iteration, detailed product definition and design for manufacturability. ### Design Engineer @ D2M Jan 2008 – Jan 2008 Worked with a team of engineers at full service engineering consultancy to brainstorm and prototype unique product concepts and mechanical systems for clients, including the design of a pressure regulated gas delivery system for novel treatment of migraine headaches. ### Engineering Intern @ Nellix, Inc. Jan 2007 – Jan 2007 Redesigned critical component of implantable medical device to improve efficiency of manufacturing processes. Developed, and documented new manufacturing protocol. Designed and fabricated apparatus and implemented improved test methods for material strength characterization. ### R&D Intern @ PowerVision Corporation Jan 2006 – Jan 2006 ## Education ### M.S. in Mechanical Engineering Stanford University ### B.S in Mechanical Engineering Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/parmita - Website: http://www.parmitadalal.com --- Source: https://flows.cv/parmita JSON Resume: https://flows.cv/parmita/resume.json Last updated: 2026-04-05