I design products where clarity matters. With over 11 years of experience, I’ve worked primarily in complex, ambiguous environments where success depends less on aesthetics and more on judgment, structure, and systems thinking. Much of my recent work has focused on evolving legacy systems—transforming outdated, fragmented products into modern, scalable solutions without disrupting active users or delivery timelines. My strength lies in framing the right problems, navigating real-world constraints, and designing systems that can grow over time. I approach design as a strategic discipline: deeply understanding user needs while accounting for business goals, technical realities, and long-term product implications. I partner closely with product managers, engineers, and stakeholders to define direction, make tradeoffs explicit, and ensure design decisions remain durable beyond initial release. I’m particularly effective in environments where: • Problems are not clearly defined • Requirements evolve as systems mature • Design is expected to influence strategy, not just execution • Systems—not just screens—need to be designed Across discovery, information architecture, interaction design, and design systems, I focus on reducing cognitive load, supporting real decision-making, and building foundations that scale. More recently, I’m actively building fluency around how AI-driven capabilities change product behavior—introducing uncertainty, new trust considerations, and evolving system dynamics—and how strong UX can provide clarity and guardrails as these systems mature over time. I’m drawn to teams that value thoughtful design, strong collaboration, and building products meant to last. Tools & Practice: Figma · Adobe Creative Suite · Qualtrics · Prototyping Design Systems · Information Architecture · Product Strategy · Systems Thinking · Complex Systems Design · Pen & paper — for thinking before designing
2025 — Now
San Francisco Bay Area
2024 — 2025
San Francisco Bay Area
2022 — 2023
San Francisco Bay Area
2018 — 2022
Palo Alto, California, United States
2015 — 2016
Mumbai Area, India
2014 — 2014
Mumbai Area, India
2013 — 2014
Mumbai Area, India
Feel free to contact me at parnika@placeholder.flows.cv