• Led the redesign of key product features for Producktive, a subscription-based SaaS platform improving project tracking, quality management and team collaboration by playing key role in core product development from inception to iteration.

• Advocated for a user-centered design approach, fostering a culture of empathy and continuous improvement within the organization, leading to a 23% reduction in design rework and iteration cycles.

• Developed and maintained UX/UI design documentation and style guides, ensuring consistency and alignment with brand guidelines across all product interfaces

• Led user research and design of AirtrAK application for Alaska Airlines by working collaboratively inside a cross-functional team while providing design leadership in agile environment

• Conducted user interviews and observational studies, developed test plans and executed usability tests to uncover insights and evaluate user needs and feature performance.

• Collaborated closely with product management and engineering to create end-to-end detailed design deliverables including information architecture, wireframes, and interactive prototypes.

• Led designs for the Design Hub’s project management platform empowering the project management team to measure and track their KPIs and metrics on Hub platform thereby enabling and increasing overall Hub adoption rate

• Prioritized feature development and drafted product requirements for cross functional teams to effectively communicate for product roadmap, status and vision to all stakeholders

• Worked closely with stakeholders, developers and CTO to enhance product features and meet business goals

• Led designs for Ayushakti and 4PL India mobile applications from initial conceptualization to launch and prototyped high- fidelity MVP for usability testing

• Conducted extensive user research, UX flows, wireframes and interactive prototypes using a mobile-first approach

• Reviewed client’s existing design, wireframed, designed scalable web pages to gather information quickly and effectively across multiple projects

• Managed cross-media projects involving branding assets, illustrations and UI designs by using colour theory, iconography and user guidance

Redesigned their website to deliver user-friendly and delightful experience by sketching concepts, wireframing and visual screens