# Parshadi Shah > Product Design Manager at Cisco Location: San Francisco, California, United States Profile: https://flows.cv/parshadi As a UX designer with a decade of experience in the SaaS application industry, my curiosity drives me to unravel intricate challenges and shape them into enjoyable user experiences. My design philosophy centers around empathy; I firmly believe that understanding users' needs through empathy is the cornerstone of crafting exceptional product experiences. ## Work Experience ### Product Design Manager @ Cisco Jan 2024 – Present ### Lead Product Designer @ Cisco Jan 2023 – Jan 2024 ### Sr Product Designer @ Cisco Jan 2021 – Jan 2023 ### Lead Ux Designer @ Wells Fargo Jan 2013 – Jan 2018 | San Francisco Bay Area • Collaborated with cross-functional teams to analyze and synthesize multi-faceted product experience goals and business requirements. • Expert in designing IA, process/task flows, wireframes and mockups with interaction rules and annotations for software development, and rigorous testing to reduce defects. • Experienced in Agile, Lean and Design Thinking Methodologies and implementing 508 accessibility guidelines ​in the design process. • Implemented several applications from blue sky ideas to final design. • Validated UI designs through usability testing (desktop & mobile) with low or high-fidelity prototypes and iterated them as required. Analyzed user behavior with data analytics. • Strive to find and implement a balance between user, business and technical needs. • Integrated Axure​ to create high-fidelity prototypes in close coordination with visual design and content teams. Defined reusable patterns. ### User Experience Design Consultant @ Wells Fargo Jan 2010 – Jan 2013 | San Francisco Bay Area • Worked in waterfall or agile methodologies on different products and successfully delivered on time. • Redesigned the Trust Reporting application to a simple seamless workflow which increased ROI and garnered strong positive customer feedback. ### User Interface Designer @ Salesforce.com Jan 2007 – Jan 2009 • Responsible for designing interactions that support the needs of diverse user groups and exceed business objectives. • Created a new concept for the Ideas product (allows users to post, vote and comment on an idea). Defined use cases, created wireframes and built interactive prototypes. Increased sales and adoption by corporations. • Enhanced the customer service and support portal and application to streamline support workflow with multiple business hours, holidays etc. Created workflows, built low and high fidelity prototypes and coordinated usability testing. Customer feedback indicates improved productivity due to the new, easy to use features. • Innovated a single-click interaction to allow partners and distributors share easily with multiple vendors. Created wireframes, use cases and interactive prototypes. Increased user efficiency and client adoption. • Collaborated with multiple stakeholders to design a complete, seamless user experience that makes relevant information easily accessible on a single page. Conducted competitive analysis and heuristic evaluations. ### Visual/ UI Designer @ appMail Jan 2005 – Jan 2007 • Responsible for concept, design, layout and development of the company’s web-based application and collaterals • Successfully redesigned the online application and promotions improving online exposure. • Collaborate with product management and a team of engineers to developed a user-focused, easy to use application. Resulted in increased web traffic and online registrations. • Overhauled the UI of the flagship product. Created wireframes, mockups, icons and interactive prototypes. • Working with the marketing team, analyzed potential market segments to design and develop collaterals. ### Web Administrator @ SAP Labs Jan 2004 – Jan 2005 • Responsible for the design and development of various forms of online internal communication • Created Photoshop mockups and HTML templates, enhanced images and photographs for the events calendar and bi-monthly magazine. Substantially improved the usability and readability of these pages. • Implemented corporate guidelines and standards, highlighting the company’s identity • Updated the SAP Portal using the WCMS tool and maintained the intranet and archives for reference, thereby improving accessibility and ease of use ### UI Designer/Web Developer @ Proxyinformation.com Jan 2004 – Jan 2005 • Revamped the user interface, visual design and information architecture of this non-profit organization’s website. • Created the site design, CSS and HTML templates. Provided a compelling online presence • Designed the logo. Created, enhanced and optimized images for the web. Assisted in establishing a strong identity for the organization. ### UI/Visual Designer @ IT Help Desk Appliance(folded) Jan 2003 – Jan 2003 • Developed the information architecture, designed the user interface, created illustrations and graphics. • Conceptualized the web site from start to finish. Designed the site to client’s specification and satisfaction. ### UI Designer/Team Leader @ Children's Oncology Group (merged) Jan 2002 – Jan 2002 • Designed prototypes and flow charts. Outlined the project functional specification and scheduled milestones • Led a team of designers/programmers to improve the existing information architecture for ease of navigation ## Education ### Bachelor of Commerce in Financial Accounting and Auditing University of Mumbai ### Certificate in Web Publishing Foothill College ### Certificates in Web-Centric Computing in Application in Web Designing and Development NIIT ### Palm Beach School ## Contact & Social - LinkedIn: https://linkedin.com/in/parshadishah --- Source: https://flows.cv/parshadi JSON Resume: https://flows.cv/parshadi/resume.json Last updated: 2026-04-13