Led the design of a mobile-first group savings platform that translated informal savings-circle behaviors into a structured digital experience, increasing savings adherence intent compared to individual saving flows in usability studies.
• Designed end-to-end mobile UX across onboarding, group formation, contribution management, and progress tracking, improving comprehension and usability for users with varying financial literacy levels.
• Modeled offline community savings dynamics (shared goals, visibility, peer accountability) into a scalable product architecture that reduced manual coordination and clarified contribution rules.
• Established consistent multi-user interaction patterns for joining groups, contributing funds, and tracking collective status, reducing task completion time and lowering error rates in testing.