Planned and led user research through stakeholder interviews, workshops, and usability sessions, leveraging AI-driven synthesis tools (Perplexity, Claude) to rapidly uncover pain points, validate needs, and align service experiences with real-world enterprise workflows.

Designed and implemented end-to-end service experiences for membership, payment, and billing modules across web and mobile SaaS platforms, integrating AI-powered wireframing and prototyping tools (Stitch, Visily, Galileo) to accelerate concept generation and ensure solutions balanced business goals, user needs, and technical feasibility.

Collaborated with AI/ML engineers, data scientists, and product teams to translate predictive models and AI insights into scalable user experiences, while advocating for responsible and ethical application of AI in design.

Communicated design vision at multiple stages with wireframes, flows, and high-fidelity prototypes in Figma, Sketch, and Adobe XD, augmented with AI co-pilots for accessibility validation (WCAG 2.2), design system consistency, and variant exploration.

Drafted personas, journey maps, and service blueprints, leveraging AI-powered pattern analysis tools (Flowy, Attention Insight) to visualize current vs. future-state experiences, and identify opportunities for innovation.

Conducted structured content audits of dashboards, reporting tools, and plan sponsor portals to identify inconsistencies, ambiguous terminology, and outdated financial messaging.

Developed and maintained standardized financial terminology frameworks and glossary references across digital platforms to ensure consistency across teams.

Collaborated with engineering teams during UAT cycles to validate implementation of UX copy, ensuring no truncation, misalignment, or contextual misplacement occurred in production builds.

Wrote and maintained error-state messaging, fallback messaging, and edge-case scenarios for high-risk financial transactions to reduce customer confusion and support escalations.

Monitored user feedback channels and behavioral analytics dashboards to identify friction points caused by unclear content or instructional gaps.

Participated in production incident reviews where messaging contributed to user drop-offs or confusion, and proposed corrective content solutions.

Created structured onboarding content and in-product guidance for plan sponsor portals and crypto-related workflows to reduce dependency on manual walkthroughs

Developed step-by-step instructional content for financial reporting, fund allocation, and contribution management tools.

Coordinated with digital media and marketing teams to align in-product messaging with external communication campaigns and release announcements.

Facilitated content-focused usability testing sessions, capturing qualitative insights specifically related to comprehension, terminology clarity, and instructional effectiveness.

Worked closely with accessibility teams to ensure all financial content met WCAG readability, contrast, and inclusive language standards.

Led the end-to-end content strategy for Stevens.edu research initiatives, structuring and rewriting digital content to improve clarity, accessibility, and user engagement across academic and research-focused web experiences.

Applied data-driven insights using Power BI and web analytics to identify content friction points, resulting in a 25% improvement in user satisfaction across key research and information pages.

Conducted quantitative digital experience analysis to refine messaging hierarchy and navigation clarity, contributing to a 15% increase in user retention and repeat engagement.

Onboarded and collaborated with over 70 subject matter experts (faculty, researchers, and administrators) to extract complex technical content and translate it into accessible, structured web content.

Partnered cross-functionally with UX/UI, Engineering, Marketing, and Operations teams to align content strategy with institutional goals, defining content roadmaps and prioritization frameworks.

Designed high-fidelity wireframes and content prototypes in Figma to visualize page structure, messaging hierarchy, and information flow before development.

Improved accessibility compliance and readability standards across CMS-driven dashboards and web content, increasing accessibility satisfaction by 15% through WCAG-aligned content practices.

Collaborated with frontend teams using React and JavaScript to ensure accurate implementation of structured content, reusable content blocks, and scalable web components across the Stevens.edu ecosystem.

Redesigned ERP and financial data workflows to eliminate integrity issues, improve data quality, and ensure compliance with regulatory standards.

Developed dashboards and approval frameworks reducing discrepancies in reporting data by 30% and provided stakeholders with real-time insights.

Led usability and data integrity testing for investment and transaction systems, driving stronger adoption and accuracy

Conducted recurring data validation and integrity testing for transaction systems, ensuring accurate reporting and driving stronger adoption

Collaborated with IT, business stakeholders, and end-users to translate functional requirements into structured data processes and reporting solutions.

Improved User Engagement: Raised viewer engagement by 25k through persona-based UX strategies in Figma for Salesforce applications, optimizing features based on user data.

Established Centralized Design Repository: Established a centralized design repository in Figma , improving internal knowledge sharing and reducing information retrieval times.

Aligned Branding with Product Interface: Assisted marketing teams to align branding strategies with the product interface, enhancing brand consistency

Engineered Reusable Frontend Components: Engineered and implemented reusable frontend components in React and JavaScript, increasing developer efficiency by 25%.

Led Design Thinking Workshops: Conducted Design Thinking and Design Discovery Workshops to understand users and customers, driving innovative solutions and enhancing user satisfaction for cross functional platforms