# Parvaneh Toghiani > Principal Product Designer at Uber Location: San Francisco, California, United States Profile: https://flows.cv/parvaneh ## Work Experience ### Principal Product Designer @ Uber Jan 2024 – Present | San Francisco, California, United States Design Lead focused on strategic projects and frameworks for Uber ### Staff Product Designer @ Uber Jan 2021 – Jan 2024 | San Francisco, California, United States Design Lead across Uber's Rider and Driver apps ### Senior Product Designer II @ Uber Jan 2019 – Jan 2021 Design Lead for Rider Core Experience ### Senior Product Designer I @ Uber Jan 2017 – Jan 2019 Design Lead on Uber Bus & Uber Pool ### Product Designer II @ Uber Jan 2016 – Jan 2017 Driver Growth ### Product Designer @ Telenav Jan 2014 – Jan 2016 | Sunnyvale, CA 1 of 2 designers on the Incubation Team at Telenav. Worked to concept, brand, prototype, develop, and market two consumer-facing mobile apps for both iOS and Android ### Product Designer @ Groupon Jan 2013 – Jan 2014 | Palo Alto, CA Worked on the Consumer Platform team for both web and mobile. Teamed with project managers and developers to ship features for merchandising, gifting, booking, and email. ### Student Ambassador @ Savannah College of Art and Design Jan 2009 – Jan 2013 | Savannah,GA Participated in SCAD recruitment activities, giving tours of the college on SCAD Days and orientation weekend, being a guide for class buddies an activity where perspective students sit in on a studio class, attend lunch with perspective students to answer any questions they have about SCAD, visit local elementary schools to educate about the importance of art, along with various other events. ### Art Direction Intern @ Target Jan 2012 – Jan 2012 | Minneapolis, MS Collaborated directly with a copywriter to produce a 32 page, internal press kit. Art Directed a three day photoshoot with a full production team to fully execute 10 concepts. Gained marketing strategy insight in relation to retail goals, creative. ### Design Collaboration @ The Coca-Cola Company Jan 2012 – Jan 2012 Teamed with a colleague from industrial design to develop new package concepts for a product within the still beverage division of The Coca-Cola Company. Went through a process of research, conceptualization, and refinement to develop working scale prototypes of new packages complete with new brand identity and marketing/merchandising concepts. ### Product Design Intern @ Working Class Studio, a division of SCAD Jan 2011 – Jan 2011 | Savannah, GA Interns are responsible for creating products that fit the aesthetics of Working Class Studio, including designing and prototyping four home decor elements – a clock, a lighting fixture, a stool, and a bench. Other responsibilities include: assisting with shipping, inventory, product assembly, sales, and screen printing. ### Design Collaboration @ Fossil Jan 2011 – Jan 2011 A ten-week student design class working under the guidance of Fossil Inc. Students from the Industrial Design, Metals and Jewelry, and Graphic Design departments worked collaboratively to develop new product design concepts, packaging and marketing for women's watches. ### Graphic Design Intern @ Blufish Design Studio Jan 2009 – Jan 2010 | Starkville, MS Completed two 100-hour internships. Responsibilities included creation of poster and mail out for non-profit organization’s annual fund-raiser; design and layout for baseball facility brochure; concept design and layout for rehabilitation clinic brochure; photography of local businesses for inclusion in commercial advertising promoting shopping locally; development of company holiday greeting card. ### Publications Assistant @ High Performance Computing Collaboratory (HPC2) Jan 2008 – Jan 2009 | Starkville, MS Responsibilities included updating faculty publications database; design of posters to advertise research seminars; logo design; presentation building ## Education ### B.F.A. in Graphic Design Savannah College of Art and Design ## Contact & Social - LinkedIn: https://linkedin.com/in/parvanehtoghiani - Portfolio: http://parvanehtoghiani.com/#home --- Source: https://flows.cv/parvaneh JSON Resume: https://flows.cv/parvaneh/resume.json Last updated: 2026-04-13