Owned high-impact UX initiatives across reporting, insights, and operational workflows for a B2B SaaS field service platform used by SMB owners and operators.

• Drove the redesign of a data-heavy reporting and business insights experience, enabling Pros to turn fragmented metrics into clear, actionable insights for daily decision-making

• Delivered a new reporting dashboard adopted by 50%+ of customers (100,000+ users), increasing engagement with analytics by ~30%

• Reduced reporting-related support requests by ~30% by clarifying KPI definitions, hierarchy, and data relationships

• Designed and launched a time-tracking feature redesign that drove 45% adoption growth, becoming a daily workflow for a large portion of active users

• Improved onboarding and feature discovery through AppCues walkthroughs, increasing self-service feature adoption by ~25% and shortening time-to-value

• Partnered closely with Product and Engineering to standardize UI components, reducing design-to-development handoff time and improving consistency across the platform

Promoted within 16 months due to performance and organizational impact — 8 months ahead of schedule.

Portfolio case study: designamir.com — SaaS reporting & analytics dashboard redesign adopted by 100K+ users.

Contributed to core product experiences supporting field service professionals, focusing on usability, workflow clarity, and adoption as the platform scaled.

• Designed and iterated on customer-facing workflows across reporting, invoicing, and operational tools

• Conducted user interviews and usability testing with SMB owners and operators to identify friction and inform design decisions

• Created wireframes, interactive prototypes, and high-fidelity designs in close collaboration with Product and Engineering

• Supported the evolution of shared UI patterns and early design system foundations as the product and teams grew

• Built a strong foundation in data-informed design, cross-functional collaboration, and end-to-end product thinking

This role laid the groundwork for expanded ownership, leadership, and promotion to Product Designer II.

Related work featured in portfolio: designamir.com (reporting workflows & operational UX)

Owned end-to-end UX design for mobile and web applications supporting IoT-enabled HVAC systems used by field technicians and dealers worldwide, as Trane transitioned from traditional equipment to connected, data-driven platforms.

• Designed mobile and web experiences that enabled technicians to install, monitor, and diagnose connected HVAC systems in real-world jobsite conditions, supporting products tied to $40M+ in annual service revenue

• Translated complex HVAC diagnostics and IoT data into intuitive, technician-friendly workflows, reducing on-site troubleshooting time by ~30% and increasing first-time fix rate by ~15%

• Partnered with Product and Engineering to design connected field service workflows that surfaced real-time equipment data, improving service efficiency and reducing resolution time by ~15%

• Conducted qualitative and quantitative research with dealers and technicians, including ride-alongs, field studies, and usability testing to validate designs in context

• Created and maintained a scalable design system adopted across multiple product teams, reducing UI inconsistencies and design rework by ~75%; personally contributed 100+ components

• Collaborated closely with engineers through implementation to ensure production-ready designs across iOS, Android, and web platforms

Selected case studies: designamir.com — IoT platform UX & connected system workflows supporting $40M+ in service revenue.

Designed foundational user experiences for early-stage connected HVAC products as the organization began its transition to IoT-enabled systems and digital service platforms.

• Designed core workflows for technician-facing mobile applications, including system setup, diagnostics, and status monitoring

• Supported usability research efforts by synthesizing findings from technician interviews and dealer feedback into actionable design improvements

• Contributed to information architecture and interaction patterns that simplified complex system data for non-technical users

• Worked cross-functionally with Product, Engineering, and UX Research to iterate on features rapidly and deliver production-ready designs

• Helped establish early design standards that later evolved into Trane’s shared design system

Overview: Led the redesign of a consumer mobile app and analytics experience using AI-driven data to help beekeepers monitor hive health and make informed decisions.

• Led a full redesign of the mobile app and analytics dashboards, transforming complex hive and sensor data into clear, actionable insights and driving ~35% increase in user engagement

• Conducted user research through interviews and surveys with beekeepers, translating real-world workflows into product improvements that increased CSAT by ~20%

• Designed wireframes and interactive prototypes to validate concepts with users and engineering, reducing iteration cycles and accelerating delivery

• Simplified AI-generated hive health data into intuitive visualizations, improving feature comprehension and contributing to ~20% growth in premium feature adoption

• Improved onboarding and first-time user experience, increasing 30-day retention by ~15%

• Partnered closely with engineers to evolve mobile UX patterns and establish early design standards for a growing product

This role built a strong foundation in: user research, mobile UX, data visualization, and designing for AI-powered consumer products.