# Parv Sondhi > Director, Product Management | Ex - Apple, eBay | Focused on designing 0 to 1 AI/ML driven product experiences at scale across multiple domains | Faculty @ UC Berkeley Location: San Francisco Bay Area, United States Profile: https://flows.cv/parvsondhi I build products that blend intelligence, empathy, and real-world impact. I’m a product leader at the intersection of AI/ML and human-centered design with over a decade of experience creating scalable, trusted, and personalized digital experiences. At Vida Health, I lead product for member experience, AI/ML, and product-led growth. I’ve launched an LLM-powered AI assistant, scaled our personalization engine, and led a full redesign of our mobile app into a dynamic care hub while boosting engagement, retention, and onboarding completion. Previously, I led personalization and platform innovation at Apple, shipping global ML features for digital and in-store experiences. Before that at eBay, I led the roadmap for StubHub’s event discovery surfaces, creating new ways for fans to explore live events and teams. Outside of work, I’ve taught product and behavior design at UC Berkeley, contributed thought leadership in digital health and AI, and earned “extraordinary ability” recognition via the U.S. EB-1A green card. My work has been recognized with multiple awards and features in top industry publications. I’m passionate about building product organizations that move fast, build responsibly, and create meaning—through technology that meets people where they are and unlocks real-world value. Explore more at www.parvsondhi.com Specialties: Product Management, Artificial Intelligence, User Experience, Product led Growth, Product Design, Product Marketing, Go-To-Market Strategy, Analytics, Revenue Optimization, Engagement, Generative AI ## Work Experience ### Director of Product Management @ Vida Health Jan 2022 – Present | San Francisco Bay Area Lead product management teams for Vida's Gen AI Platform, Core Experiences (member/provider), and Growth cross-functional teams. Some Notable Accomplishments include: - Launched the industry’s first LLM-based AI Health Assistant, integrating with engagement platforms (LLM + Braze) to double customer reply rates within 72 hours. - Led provider efficiency and experience improvements through integrating LLM based features into the provider experience for summarizing member health insights, auto drafting message replies, etc - Set organization-wide standards for user-centric AI solutions, establishing best practices in model deployment, LLM safety, and measurable ROI for consumer-facing products. - Delivered a proprietary optimization ML engine for the company’s risk-based business model, increasing program sign-ups by 15 percentage points and directly improving double-digit business margin. - Developed and executed a holistic cost-of-care and provider experience strategy that resulted in a 12% increase in consultations, a 3% reduction in churn, and significant margin improvement. - Drove product-led revenue growth through integrated AI-driven outreach and personalization, unlocking new revenue channels and measurable business impact. - Served as a cross-company thought leader on leveraging AI for real-world problems, advising executive leadership, functional partners, and external stakeholders on cutting-edge digital experiences, platform scalability, and technology ethics. ### Group Product Manager @ Vida Health Jan 2021 – Jan 2022 | San Francisco Bay Area Some Notable Accomplishments include: - Orchestrated a full product redesign for iOS/Android applications, increasing NPS by 10 points and boosting weekly engagement by over 110% across key features. - Designed and launched personalization-related product initiatives, such as improved content recommendations and metric logging UX, reducing churn by 5pp and a 12% increase in member-coach interaction, significantly boosting user retention and engagement. - Revamped chat infrastructure to support group chats, threaded replies, GIFs, and reactions—enhancing emotional expression and enabling both coach<>member and member<>member conversations. ### Senior Product Manager @ Apple Jan 2019 – Jan 2021 | San Francisco Bay Area Executed the product roadmap for Apple Retail’s global personalization platform, leading a high-caliber data science team to deliver ML-powered customer experiences at scale. Notable Accomplishments: - Authored and shipped multiple PRDs for a robust, scalable personalization stack—including market expansion for iUP, product recommendations, and Today@Apple session discovery. - Led and coordinated cross-org launches, including revamping iUP for US, UK, and CN, reducing upgrade flow steps by 50% and capturing significant upticks in conversions and enrollments. - Partnered with design, engineering, merchandising, and analytics teams to embed personalization across 10+ product areas, driving sustained bottom-funnel metrics like add-to-bag rates and sign-ups. ### Faculty Lecturer @ University of California, Berkeley Jan 2019 – Jan 2019 | School of Information Class - Info 290M: Behavioral design studio Co-teaching a course aimed at approaching product design problems with a behavioral economics toolkit. Useful for students interested in product design & management and anyone with an interest in building modern information systems. ### Product Manager (Mobile Apps) @ StubHub Jan 2017 – Jan 2019 | San Francisco Bay Area Technical Product Manager for the mobile apps team at StubHub. • Responsible for design, development, and launch of new features under the event discovery experience of the StubHub native applications (iOS and Android). • Working towards improving top of the funnel conversion for the mobile apps. • Work with other PM’s to oversee end-to-end feature design, build, QA and release as the product owner for new features to help conversion optimization on the mobile app. • Work with multiple other teams including Strategy, Business, and Marketing to help prioritize projects for mobile apps • Additional Initiatives include setting up UX research and design for upcoming native app features, and leading design and development of multiple Proof of Concept features. ### Faculty Lecturer @ University of California, Berkeley Jan 2018 – Jan 2018 | School of Information Course - Info 290T: Full Stack Web Development Responsible for teaching students concepts of Full-Stack Web Development, as part of Info 290T a graduate school course at UC Berkeley School of Information. In this course, students will work on all aspects of the full-stack web development process. Individual and team assignments will enable students to develop skills in data modeling, database and API design, responsive front-end design, version control, and deployment using Python, JavaScript, and full-stack frameworks such as Flask. The goal of this course is to help students understand different technologies and work towards being able to implement complete web-based projects for desktop and mobile. ### Founder and Product Lead @ Hello Haven Jan 2016 – Jan 2017 | San Francisco Bay Area Haven helps you convert your passion into a profession. Job Searching can be filled anxiety and with Haven, you are sure to have fun along the way. • Co-founded and managed a Facebook chatbot product to help cope with the anxiety with job search. The chatbot provides a simple chat interface for people to find jobs and related meetups to help network. • Worked on UX research, content development and converational design patterns for Hello Haven. ### Assistant Coach - Haas@Work @ University of California, Berkeley, Haas School of Business Jan 2017 – Jan 2017 Worked as an assistant coach to lead student teams at Haas through a 12-week business technology consultancy project with StubHub and Intel using design thinking and applied innovation practices ### Mentor and Graduate Student Assistant - Introduction to Entrepreneurship @ University of California, Berkeley, Haas School of Business Jan 2017 – Jan 2017 Worked as a graduate student assistant to help student teams work through a 12-week course under a lean startup model to take their ideas from the ideation phase to MVC phase. ### Instructor (Information Organization Laboratory) @ University of California, Berkeley Jan 2016 – Jan 2016 Designed and taught Students the full-stack web development process. Designed individual and team assignments to enable students to develop skills in data modeling, API design, responsive front-end design, version control, and deployment using Python, XML, jQuery and other tools and frameworks. ### Graduate Student Instructor (Applied Behavioral Economics) @ University of California, Berkeley Jan 2016 – Jan 2016 Aided the professor in teaching and guiding students in concepts of behavioral economics and its applications to practical settings and experiment design for behavior change ### Product Manager Intern, Mobile Apps @ StubHub Jan 2016 – Jan 2016 | San Francisco Bay Area - Leading the complete product roadmap from inception to launch for an upcoming product for StubHub Mobile team slated for Fall release. - Took ownership as product manager for the user experience research, design and engineering and also interacted with stakeholders for the upcoming fall product. - Overseeing end-to-end feature design, build, QA, and release as the Product Owner for new features on the Android Version of the StubHub app, which will go live in the upcoming release. - Gathered requirements for engaging with and complementing the overall StubHub experience for multiple projects. - Led the design and creation of multiple Proof of Concept features as starting points for future releases. ### Graduate Student Researcher @ Y-Plan (Centre for Cities + Schools) Jan 2016 – Jan 2016 | Institute of Urban and Regional Development, UC Berkeley Worked as a digital technology researcher and web developer. Helped drive technology strategy for growing the Y-Plan community. ### Business Technology Consultant (Part Time) - Haas@Work @ Intel Corporation Jan 2015 – Jan 2016 | Berkeley, CA Working towards accelerating the network transformation to Software Defined Networks and Network Functions Virtualization, and identifying sources of incremental opportunity through applied innovation under the Haas@work course. ### Software Engineer @ Accenture Jan 2012 – Jan 2015 • Led a team of 5 to succesfully deliver multiple major and minor QA intitiatives for the Sales Application of a major North American Telecom Provider • Managed the Client driven Monthly releases which generated a revenue of over $1,000,000/month for the client. • Worked with client team to help research user needs and succesfully identify design gaps in current deployed applications. • Developed and Deployed 3 Data managment tools (JAVA) to help facilitate the use of data and corresponding interactions for all teams in the project • Planned, prepared and executed usability tests of the Amdocs Billing System for the client for 8 Major Releases. • Author of whitepaper - How upcoming digital technologies can help the CMT industry enhance their customer experience by newer products and faster delivery ### Product Design Intern @ CareerInfoline Jan 2011 – Jan 2011 • Prototyped a web based JAVA application for local Furniture Stores in the NCR region, India. • Conducted and Led research of local store owners to understand current application design and usability limitations ### Software Engineering Intern @ Orange Jan 2011 – Jan 2011 • Worked with the network solution design team, for clients such as, Dept. of Post, Govt. of India, HP Power Corp. Ltd., ONGC • Studied and made presentation on development of M2M applications ## Education ### Master's of Information Management and System in Product Management | Applied Behavioral Economics UC Berkeley School of Information ### Bachelor of Technology (B.Tech.) in Computer Science Jaypee University of Information Technology ### High School in Physics, Chemistry, Maths, Computer Science, English Springdales School ## Contact & Social - LinkedIn: https://linkedin.com/in/parvsondhi - Website: https://medium.com/@ParvSondhi - Website: https://tryingtoproduct.com --- Source: https://flows.cv/parvsondhi JSON Resume: https://flows.cv/parvsondhi/resume.json Last updated: 2026-04-05