• Established and scaled a design team department from the ground up - from 0 to 4, with Senior level.
• Led the design team and processes to significantly contribute to the company's revenue growth - GMV sales of $300M to ~$1B.
• Built and led UX development for a whole ecosystem of apps that served 10’s thousands of active creators.
• Created & executed design-first initiatives, e.g.: Creator advisory board, Continuous discovery, Design Thinking Workshops, Design Process, Design System, etc.
• Built and utilized a design system to create interactive prototypes that reduced development feedback loops by 25%.
• Actively leading the design team (3 sr. designers with high performance) and executing large-scale product strategy that encompasses an end-to-end experience across a variety of platforms by identifying opportunities for growth, retention, and partnership of user experiences.
• Collaborating with cross-functional teams such as Marketing, BizOps, Creative Dep, Business Strategy, AM, PM, Backend Eng, Frontend Eng, and QA to develop and iterate as IC upon new design concepts for strategic projects and team roadmaps.
• Crafting business strategy and guides for critical initiatives (research, workshops, rationale behind, etc) for the design team and company.