# Pasha Francuz > Founding Product Designer @Persimmon | ex-Google | ex-FTV | creative founder, advisor and artist Location: San Francisco Bay Area, United States Profile: https://flows.cv/pashafrancuz Over the past 18 years, I have been seeking ways to fully realize my potential in design, not only product design but Design as a Whole. I have obtained priceless experience in the design sphere, having worked in diversified environments, with people of different backgrounds and cultural perspectives. This experience has allowed me to not only master my design skills but also better understand people’s needs, and how to interact with them most positively and effectively. Design influences every decision we make from the very beginning of our lives. I live and breathe the thinking necessary to reframe “traditional ideologies” and turn the design into a “business tool”. Through great design, I create not only beautiful concepts for products or services but also smart “new business practices” that deliver lasting value. I like to experiment with, explore, and discover new opportunities that would further bridge the gap between business and design. My goal - is to bring up product thinking and visual culture. Serves as an advisor to Bay Area startups. I’m big on individual responsibility and smart on design processes and workshops. Outside of work, I’m enjoying spending time with family and side projects like @masterpasha.photography I need clients/teams who challenge me! Available for new opportunities in the SF Bay Area, SF, California. ## Work Experience ### Founding Designer @ Persimmon Jan 2025 – Present | San Francisco, CA Responsible for shaping the company’s design foundation from the ground up — defining the brand, product experience, and design systems that support an AI-driven platform for … operations. Working closely with founders and engineers, the role also spans product strategy, interaction design, brand identity, and system thinking, ensuring that every touchpoint — from interface to narrative — reflects Persimmon’s vision of calm, intelligent automation in …. ### Advisor @ Persimmon Jan 2024 – Jan 2024 | San Francisco Bay Area I played a pivotal role in elevating user experience within a forward-thinking organization, striving to make a meaningful impact in a dynamic industry. ### Advisor @ Persimmon Jan 2023 – Jan 2024 | San Francisco Bay Area My focus was on supporting early-stage companies (Pre-Seed to Series A) by developing and executing a comprehensive design strategy aligned with overarching business objectives. This encompassed shaping the visual identity and designing digital products from the ground up, establishing the design lifecycle from concept to delivery. ### Design Manager (Principal IC) @ Collective Voice Jan 2022 – Jan 2025 | San Francisco Bay Area • Established and scaled a design team department from the ground up - from 0 to 4, with Senior level. • Led the design team and processes to significantly contribute to the company's revenue growth - GMV sales of $300M to ~$1B. • Built and led UX development for a whole ecosystem of apps that served 10’s thousands of active creators. • Created & executed design-first initiatives, e.g.: Creator advisory board, Continuous discovery, Design Thinking Workshops, Design Process, Design System, etc. • Built and utilized a design system to create interactive prototypes that reduced development feedback loops by 25%. • Actively leading the design team (3 sr. designers with high performance) and executing large-scale product strategy that encompasses an end-to-end experience across a variety of platforms by identifying opportunities for growth, retention, and partnership of user experiences. • Collaborating with cross-functional teams such as Marketing, BizOps, Creative Dep, Business Strategy, AM, PM, Backend Eng, Frontend Eng, and QA to develop and iterate as IC upon new design concepts for strategic projects and team roadmaps. • Crafting business strategy and guides for critical initiatives (research, workshops, rationale behind, etc) for the design team and company. ### Senior Product Design Leader (+ IC) @ Collective Voice Jan 2020 – Jan 2022 | San Francisco Bay Area • Led end-to-end user-centric design process to build a journey for creators' tooling experiences and retailers' campaign experiences, collaborating with cross-functional partners for effective execution. • Started developing a design system that streamlined user testing, reducing feedback cycles by 30%. • Developed and maintained positive relationships with retailers/campaigns and stakeholders to unify our product goals/benefits. • Own creative and technical design solutions, driving multiple successful types of research with impact on opportunities (user features). ### Product Owner of Design System @ Exabeam Jan 2020 – Jan 2020 | Foster City, California, United States ### Senior Product Designer @ Exabeam Jan 2018 – Jan 2020 | Foster City, California, United States ### Product Designer @ Exabeam Jan 2017 – Jan 2018 | San Francisco Bay Area ### Senior UX/UI Designer @ Vendor on-side Google Jan 2016 – Jan 2017 | Kraków Area, Poland • Conceptualized and designed interactive projects from start to finish, focusing on Google Material Design UI Kit. • Conducted user testing through interviews, remote usability testing, and A/B testing to gather feedback and improve user experience. • Collaborated with stakeholders to define project objectives, estimates, and scope, utilizing user-centered design methodology and information architecture strategies. ### Art Director @ Astound Digital Jan 2015 – Jan 2016 | Kyiv City, Ukraine ### Senior Visual Designer (UI) @ Astound Digital Jan 2012 – Jan 2015 | Kiev, Ukraine • Led design efforts for national and global brands like Versace, Adidas, Anya Hindmarch … etc, balancing client needs with internal agency goals. • Created responsive designs for desktop, tablet, and mobile platforms. • Developed a design system for every e-commerce project. • Managed and designed complex digital commerce projects, focusing on interactive mockups and visual styling. ### Visual Designer (UI) @ Astound Digital Jan 2011 – Jan 2012 | Kyiv City, Ukraine ### Founder & Creative Director @ Curiosity Team, Design Studio Jan 2008 – Jan 2016 | Chernivtsi, Ukraine As the Founder & Creative Director at Curiosity Team, Design Studio in Chernivtsi, Ukraine, I led a team in creating design solutions for small businesses and local government structures. I collaborated with clients to define project requirements, budgets, and deadlines, ensuring a consultative approach to tactical vision. Additionally, I designed web and print advertisements, campaign posters, brochures, and flyers for various clients. ### Graphic Designer @ FashionTV Jan 2006 – Jan 2008 | Ukraine Department in Kiev • Designed and produced various materials for Web Site, Print, and Graphic Design Materials for FashionTV in Ukraine Department. • Created all design for Corporate Identity of Ukraine Department, Fashion TV, including event invitation design and landing pages. • Developed web and print advertisements, campaign posters, brochures, and flyers for FashionTV events in Ukraine Department. ## Education ### Art Direction in Commercial and Advertising Art Kiev Academy Media of Arts ### Master of Economical Cybernetics in Economics Kiev National Trade and Economy ### BS First School of Paint in Chernivtsi City ## Contact & Social - LinkedIn: https://linkedin.com/in/paulokirilyuk - Website: https://www.pashafrancuz.design --- Source: https://flows.cv/pashafrancuz JSON Resume: https://flows.cv/pashafrancuz/resume.json Last updated: 2026-04-05