I’ve joined Soul Machines as a Senior Product Designer and a member of a Product Design team focusing on designing Digital Humans’ behaviour, Cognitive User Experience and finding ways to enhance the experience of interaction between the user and Digital Human.

I was engaged as an Experience Designer working for brands like McDonald's, Red Bull and Lexus International.

I was engaged in the project as an Experience Designer in order to create consumer journeys, understand what drives the customers, what are the main triggers, pain points and empathy at each step of the journey. Having conducted in-depth analysis of data, interview sessions and following customer to the store in order to observe and identify main behavior patterns.

In the next stage, we identified the main goals of the new app experience and working in a design sprint manner, were wireframing and prototyping each of the functionalities. Clickable prototypes were then put in front of the users for several rounds of iterations.

Finally, all the main views and functionalities were integrated into one high-fidelity working prototype to reflect the new IA and way of navigating the app.

My most recent project was a complete redesign of McDonald's mobile app in order to integrate functionalities from four existing apps, revisit the user's goals, pain points and technology available.

Additionally, I was engaged to lead creative workshops on User Experience, Service Design, Content Strategy and digital media both internally and with the agency clients.

• Managing a digital team of creatives, strategists, engineers, UX designers, researchers and business analysts to deliver exceptional experiences in digital media

• Successfully led and delivered the award winning project DiscoverLexus.com for Lexus International

headquarters in Tokyo. This project won a Webby Site of the Year Award, awwwards People's Choice Site of the Year, FWA Site of the Day, awwwards Site of the Day, CSS Design Award Site of the Day award

• Leading digital strategy and managing digital owned media for international brands like Red Bull, Lexus

International, McDonald's and Toshiba Lifestyle

• Subject matter expert on digital trends and the use of emerging media in the marketplace

• Leading creative workshops on User Experience, Service Design, Content Strategy and digital media both internally and with the client

• Working closely with the Red Bull Global team to create engaging digital experiences for Japanese audiences

• Skillfully finding balance between different cultures, approaches and styles of working to create the best solutions for the brands in Japan and worldwide