# Patricia Panqueva > Senior UX Strategist | Conversation & Multimodal AI | Former Alexa Designer at Amazon 🤖 | HP | Yamaha | Designing for People Location: San Francisco Bay Area, United States Profile: https://flows.cv/patriciapanqueva With over 15 years of experience in creating engaging user experiences and a background in industrial design, I’ve worked across music, open source, IoT, digital assistants, and consumer products. As a Senior UX Designer for Alexa Household Organization at Amazon, I designed intuitive family organization tools and task management features, emphasizing Alexa’s human conversational dynamics. Using participatory design, ethnographic research, UX wireframing, iterative design, prototyping, and agile development, I created design systems across various devices, spanning visual, ambient, voice, audio, light, tangible, and gestural interactions. Beyond design, I’ve mentored others, established a new design team, led UX design processes, and contributed to recruitment efforts, fostering a collaborative team culture. My passion for experimentation and systematic design ensures our products are loved and appreciated by users. ## Work Experience ### Designer and Strategist @ Onceh Design Jan 2025 – Present | San Jose, California, United States ### Founder & Experience Strategist @ Stealth AI Startup Jan 2024 – Present | United States Exploratory projects in multimodal, conversational, and AI-driven product design. Focused on hands-free experiences and the intersection of play, learning, and technology. ### Sabbatical leave - Entrepreneurship @ Unknown Jan 2019 – Present | San Jose, California, United States ### Senior Voice & Multimodal UX Designer - Alexa - Household Organization @ Amazon Jan 2017 – Jan 2019 | United States In my role, I've been instrumental in designing multimodal and AI experiences aimed at assisting individuals in organizing their lives, managing routines, fostering collaboration, and accomplishing tasks as a cohesive family unit. From strategizing and conceptualization to implementation, I've overseen the creation of services and experiences for multiple devices across the entire Alexa product life cycle, including the development of the Alexa Design System. Collaborating closely with researchers, I've utilized storytelling methods to effectively communicate concepts, while also sketching detailed wireframes and user journeys. Through the creation of low and high-fidelity prototypes, I've engaged in iterative processes driven by user testing, ensuring the refinement of experiences until they met exceptional standards. Subsequently, I've collaborated with product managers and engineers to ensure the full realization of the UX vision within the product implementation phase. ### UX / UI Design Manager Immersive Computing Group / Sprout by HP @ HP Jan 2014 – Jan 2017 | United States, Palo Alto I led projects focused on unraveling how individuals engage in creation, learning, collaboration, and cooperative work, while exploring the potential of the desktop computer both as a social device and a service. Leveraging the innovative features of the HP Sprout, which involves two touch surfaces in tandem with augmented reality and blended reality capabilities like 3D capture using computer vision technologies, I have taken the lead in designing an ecosystem of immersive experiences. The goal is to transform people's desk surfaces into dynamic digital-physical workspaces. I designed end-to-end experiences that span activities such as 3D capturing, editing, and printing for learning, creativity, and teaching. Additionally, I crafted experiences for document capture, sketching, writing, object recognition, remote collaboration, and interaction using touch or stylus pens. This involved direct collaboration with students, teachers, patrons, designers, artists, and curators. The focus was on understanding the evolving landscape of creative possibilities at home, in schools, and in public spaces such as maker spaces, museums, libraries, and various commercial environments. ### User Experience Design Consultant for WeMo @ Belkin International Jan 2014 – Jan 2014 | Greater Los Angeles Area At Belkin I was a UX Designer consultant for WeMo, a smart connected ecosystem of house appliances, light switches, power outlets and related products in sync with people's everyday life routines. I was part of a scrum team of designers creating the next WeMo experience, specially how people, setup, connect and schedule their devices interactions like "Turn on your WeMo switch at sunset" or "Start brewing my favorite coffee at sunrise" ### User Experience Designer for Ubuntu Open Source OS @ Canonical Ltd. Jan 2011 – Jan 2013 | London, United Kingdom During my time at Canonical, I collaborated with the design team in shaping the distinctive Ubuntu Phone and the broader Ubuntu Open Source ecosystem. Our focus was on crafting comprehensive experiences that spanned mobile, desktop, and cloud services, with the overarching goal of creating a unified, cohesive open-source experience. Serving as the UX Design lead, I played a crucial role in designing the Ubuntu Phone Scopes and the Payment experience, known as Ubuntu Pay, tailored for both phone and desktop platforms. In addition, I led research projects employing techniques such as ethnographic research and rapid iterative prototyping. These methods provided valuable insights into online purchasing behaviors and the intricate relationship between consuming public and private content. ### User Experience Designer for new musical experiences @ Yamaha Corporation of America Jan 2008 – Jan 2011 | London, United Kingdom As the first User Experience Designer for the R&D team, I led the research, exploration, conceptual thinking, and development of musical experiences. Our goal was to blend traditional musical instruments with the latest digital technologies, creating new ways for people to visualize, enjoy, learn, perform, collaborate, share, and make music as part of their everyday activities. ### Interaction Design Trainee @ Ziba Design Jan 2007 – Jan 2007 A great exploration of the possibilities of interaction design in a product design oriented agency. I had the opportunity to design holistic experiences for Dell computers and P&G. ### Interaction Design Intern @ iconmobile GmbH Jan 2005 – Jan 2005 Concept, development and Production of Graphic User Interfaces for mobile applications. ### Graduation Thesis Project @ Philips Design Jan 2001 – Jan 2001 Collabotration for my Graduation Project in research and conceptual phase. I was involved in different design activities and workshops. This work-experience awarded me with practical skills such as idea generation, analysis, concept and scenario development based on user centered design methods, visualization and presentation skills within the High Design Process of Philips Design. ## Education ### Master of Fine Arts - MFA in Interaction Design Umeå Institute of Design ### Bachelor's degree in Industrial Design Pontificia Universidad Javeriana ## Contact & Social - LinkedIn: https://linkedin.com/in/patriciapanqueva --- Source: https://flows.cv/patriciapanqueva JSON Resume: https://flows.cv/patriciapanqueva/resume.json Last updated: 2026-04-13