Shaped end‑to‑end product design for global clients, including Microsoft, developing research‑driven concepts and prototypes that guided roadmap decisions and improved alignment across product and engineering teams.

Built foundational frameworks and design practices that accelerated innovation, increased consistency, and elevated craft across multiple product initiatives.

Mentored designers and partners, fostering a collaborative culture grounded in human‑centered design, shared learning, and cross‑functional trust.

Facilitated cross‑functional design workshops to surface customer insights that informed product strategy and improved engagement across payment experiences.

Designed and delivered human‑centered concepts that simplified money movement, improved transaction clarity, and strengthened user trust across web and mobile.

Directed design strategy for initiatives including FIS’s Global Bill Pay Solution and Albertsons’ NFT Crypto Strategy, creating research‑driven prototypes that influenced future fintech and digital asset innovation.

Led the design and validation of new products and proof‑of‑concepts through research and user testing, improving task success rates by 25% and upholding Visa’s global UX and accessibility standards.

Directed innovation initiatives including the Visa Pay in China App and Visa Smart Shopping Cart, designing technology‑driven payment experiences that reduced checkout friction and increased customer satisfaction scores.

Partnered with Engineering, Product, and Research teams to translate complex payment flows into intuitive, human‑centered experiences that strengthened brand trust and accelerated go‑to‑market readiness.

Designed digital and print marketing assets that improved internal engagement by 15% and strengthened communication effectiveness across teams.

Developed and maintained cohesive brand identity systems - including logos, style guides, and design templates - ensuring visual consistency and scalability across all digital and print channels.

Collaborated with stakeholders in Marketing and Communications to align creative execution with business goals, reinforcing brand trust and recognition.

Led cross-functional efforts to create innovative mobile ad UI designs for Facebook, Twitter, LinkedIn, and Pinterest.

Developed high-fidelity mockups, best practices, and UI guidelines to support internal teams and marketing initiatives.

Collaborated with Product and Engineering teams to enhance the company’s design tool and content management system through research and testing.