# Patricia Satjawatcharaphong > Fintech Innovation & UX Design | Senior Staff UX Designer | Payments, Money Movement & Financial Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/patriciasatjawatcharaphong I’m a Senior Staff Product Designer who loves turning financial complexity into experiences people can actually trust and understand. During my nine years at Visa, I led design work across payments, money movement, and financial empowerment - helping global brands simplify how people interact with their finances. I’m happiest when I’m untangling tricky problems with cross‑functional teams and designing systems that make money feel simple, transparent, and empowering. ## Work Experience ### Sr Staff UX Designer - NA Innovation @ Visa Jan 2022 – Jan 2025 | San Francisco Bay Area Shaped end‑to‑end product design for global clients, including Microsoft, developing research‑driven concepts and prototypes that guided roadmap decisions and improved alignment across product and engineering teams. Built foundational frameworks and design practices that accelerated innovation, increased consistency, and elevated craft across multiple product initiatives. Mentored designers and partners, fostering a collaborative culture grounded in human‑centered design, shared learning, and cross‑functional trust. ### Staff UX Designer - NA Innovation Design @ Visa Jan 2021 – Jan 2022 | San Francisco Bay Area Facilitated cross‑functional design workshops to surface customer insights that informed product strategy and improved engagement across payment experiences. Designed and delivered human‑centered concepts that simplified money movement, improved transaction clarity, and strengthened user trust across web and mobile. Directed design strategy for initiatives including FIS’s Global Bill Pay Solution and Albertsons’ NFT Crypto Strategy, creating research‑driven prototypes that influenced future fintech and digital asset innovation. ### Senior UX Designer - NA Innovation Design @ Visa Jan 2017 – Jan 2021 | San Francisco Bay Area Led the design and validation of new products and proof‑of‑concepts through research and user testing, improving task success rates by 25% and upholding Visa’s global UX and accessibility standards. Directed innovation initiatives including the Visa Pay in China App and Visa Smart Shopping Cart, designing technology‑driven payment experiences that reduced checkout friction and increased customer satisfaction scores. Partnered with Engineering, Product, and Research teams to translate complex payment flows into intuitive, human‑centered experiences that strengthened brand trust and accelerated go‑to‑market readiness. ### Senior Designer - NA Marketing @ Visa Jan 2016 – Jan 2017 | San Francisco Bay Area Designed digital and print marketing assets that improved internal engagement by 15% and strengthened communication effectiveness across teams. Developed and maintained cohesive brand identity systems - including logos, style guides, and design templates - ensuring visual consistency and scalability across all digital and print channels. Collaborated with stakeholders in Marketing and Communications to align creative execution with business goals, reinforcing brand trust and recognition. ### Senior Visual Designer @ Inadco, Inc. Jan 2013 – Jan 2015 | Palo Alto, CA Led cross-functional efforts to create innovative mobile ad UI designs for Facebook, Twitter, LinkedIn, and Pinterest. Developed high-fidelity mockups, best practices, and UI guidelines to support internal teams and marketing initiatives. Collaborated with Product and Engineering teams to enhance the company’s design tool and content management system through research and testing. ### Visual Designer @ Inadco, Inc. Jan 2010 – Jan 2012 | Palo Alto, CA Designed and built over 100 Custom Destination Pages (CDPs) for major brands across various industries and platforms. Led creative strategy and design for top clients, including Citibank, P&G, PepsiCo, Chevrolet, and Google, to enhance user engagement. Collaborated with Growth Marketing to conduct A/B testing and optimize campaign performance through data-driven design improvements. ### Lead Graphic Designer @ Grapple Entertainment Jan 2008 – Jan 2009 | Oakland Managed design and development workflows for multiple web and print projects to successfully launch the company brand. Collaborated on cohesive visual design efforts and produced motion graphics for a digital storybook supporting the Leukemia and Lymphoma Society. ### Flash Animator @ D2C Games Jan 2007 – Jan 2007 | San Mateo, CA Collaborated with internal teams to develop D2Comics, a digital comics division for desktop and Sony PSP platforms. Designed and animated interactive digital comics with original soundtracks and special feature menus for Raw Studios Comics. ## Education ### Bachelor of Arts (B.A.) in Cinema/Art San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/patrasat - Portfolio: https://www.patsatportfolio.com --- Source: https://flows.cv/patriciasatjawatcharaphong JSON Resume: https://flows.cv/patriciasatjawatcharaphong/resume.json Last updated: 2026-04-13