• Led product design on projects from inception to delivery on both web and mobile

• Worked closely with product and engineering teams to validate design solutions

• Interacted with customers to gather needs/feedback and validate hypotheses

• Participated in iterative design team frameworks, e.g. design sprints, user testing and critique sessions

• Effectively designed interactions within the product, ranging from small feature iterations to larger, complex experiences

• Owned the design process: product thinking, user research, user flows, wireframes, prototypes, user testing

• Supported 2 product development teams on achievement of agile sprint goals, working closely with product managers and scrum masters to prepare designs for development

• Applied an understanding of user analytics and KPIs to monitor the product’s performance and guide product evolution

• Created medium-fidelity wireframes for desktop and mobile devices to promote content usability and enhance user interactivity

• Communicated interaction designs to stakeholders through prototype creation via Framer Studio

• Conducted research from in-person user interviews, focus groups, and competitive analysis

• Presented and participated in stakeholder meetings where deliverables were shown to validate achieved goals, receive feedback, and discuss actionable items for future meetings