🙋‍♀️ Providing design and UX expertise for a women's healthcare and family building benefits company

❤️‍🩹 Reimagining the Service Experience for PCAs handling onboarding, matching, and benefit questions

🔀 Unifying and consolidating the omnichannel experience for members and advocates

🤑 Investing in early-stage founders and their teams alongside a collective of successful entrepreneurs and seasoned operators

🧠 Providing thought leadership and Product Design advice to founders

🎓 Learning about funding, pitching, and building businesses from other investors

🔒 Directed the redesign of the SaaS product’s B2B identity security automation features, enhancing the user experience and tripling customer adoption rates

🧩 Established a new design system, contributed 20+ components, and helped Product & Engineering to reach 50% more of their quarterly deliverables

💬 Facilitated weekly cross-functional design reviews, providing comprehensive feedback that strengthened design collaboration across the company

📃 Documented complex data structures visually with systems thinking, empowering the Product team to make strategic decisions on future capabilities

👨‍💻 Co-founded and grew a design studio that crafts human-centered solutions for companies such as Credit Karma, Dell, Northwestern Mutual, and the City of Covington

❤️‍🩹 Conceptualized and delivered a health & wellness app for Northwestern Mutual’s innovation lab in less than 3 months while also onboarding the first 100 customers

💰 Launched Credit Karma’s Cash Back feature to millions of customers, collaborating directly with Marketing & Design System teams as the UX lead

☁️ Conducted research-driven validation on a virtual desktop for cloud applications concept for Dell using enterprise customer feedback to inform the design strategy

🍷 Led the user experience of Plum's wine appliance, which offers perfectly preserved and chilled wine by the glass at home.

🧼 Brought a human-centered approach to the cleaning workflow, addressing customer challenges that resulted in spilled wine from the appliance

💧 Redesigned the onboarding experience in a direct partnership with Engineering for the inclusion of a new integrated drip tray accessory

🎨 Developed updated brand guidelines, a new design system, and then redesigned the embedded interface to be consistent with both