# Patrick Haney > Product Designer, Systems Thinker, Startup Investor Location: Covington, Kentucky, United States Profile: https://flows.cv/patrickhaney Patrick is a data-driven Product Designer & innovation leader with 10+ years of experience crafting exceptional user experiences and solving complex, human-centered challenges for companies like Credit Karma, Dell, Northwestern Mutual, and the City of Boston. As a senior/lead designer in his previous roles, Patrick focused on both user experience and business goals alongside stakeholders and other designers to ship quality, performative products. For example, Patrick has: πŸ”’ Led the redesign and improved the user experience of Veza’s identity security automation features and tripled the number of SaaS customers using them β€οΈβ€πŸ©Ή Crafted a health and wellness app from scratch for Northwestern Mutual and onboarded the first 100 users in less than 3 months πŸ’ Architected a new mobile app experience to work seamlessly with Token's smart ring wearable, reducing customer onboarding errors by over 50% Patrick also has strong community ties, donating his time as an EIR Mentor to entrepreneurs in the UC Venture Lab accelerator program and organizing events as leader of the Cincinnati chapter of Friends of Figma. Get in touch with Patrick on the web or through email at: 🌐 patrickhaney.com βœ‰οΈ hello@patrickhaney.com ## Work Experience ### Senior Product Designer @ Progyny, Inc. Jan 2025 – Present | New York, New York, United States πŸ™‹β€β™€οΈ Providing design and UX expertise for a women's healthcare and family building benefits company β€οΈβ€πŸ©Ή Reimagining the Service Experience for PCAs handling onboarding, matching, and benefit questions πŸ”€ Unifying and consolidating the omnichannel experience for members and advocates ### Limited Partner @ Adventure Fund Jan 2021 – Present πŸ€‘ Investing in early-stage founders and their teams alongside a collective of successful entrepreneurs and seasoned operators 🧠 Providing thought leadership and Product Design advice to founders πŸŽ“ Learning about funding, pitching, and building businesses from other investors ### Senior Product Designer @ Veza Jan 2024 – Jan 2024 | San Mateo, California, United States πŸ”’ Directed the redesign of the SaaS product’s B2B identity security automation features, enhancing the user experience and tripling customer adoption rates 🧩 Established a new design system, contributed 20+ components, and helped Product & Engineering to reach 50% more of their quarterly deliverables πŸ’¬ Facilitated weekly cross-functional design reviews, providing comprehensive feedback that strengthened design collaboration across the company πŸ“ƒ Documented complex data structures visually with systems thinking, empowering the Product team to make strategic decisions on future capabilities ### Design & Innovation Lead @ AGNT Jan 2021 – Jan 2024 | Covington, Kentucky, United States πŸ‘¨β€πŸ’» Co-founded and grew a design studio that crafts human-centered solutions for companies such as Credit Karma, Dell, Northwestern Mutual, and the City of Covington β€οΈβ€πŸ©Ή Conceptualized and delivered a health & wellness app for Northwestern Mutual’s innovation lab in less than 3 months while also onboarding the first 100 customers πŸ’° Launched Credit Karma’s Cash Back feature to millions of customers, collaborating directly with Marketing & Design System teams as the UX lead ☁️ Conducted research-driven validation on a virtual desktop for cloud applications concept for Dell using enterprise customer feedback to inform the design strategy ### Product Design Lead @ Plum, Inc. Jan 2021 – Jan 2021 | Covington, Kentucky, United States 🍷 Led the user experience of Plum's wine appliance, which offers perfectly preserved and chilled wine by the glass at home. 🧼 Brought a human-centered approach to the cleaning workflow, addressing customer challenges that resulted in spilled wine from the appliance πŸ’§ Redesigned the onboarding experience in a direct partnership with Engineering for the inclusion of a new integrated drip tray accessory 🎨 Developed updated brand guidelines, a new design system, and then redesigned the embedded interface to be consistent with both ### Lead Product Designer @ Token Jan 2019 – Jan 2021 | Rochester, New York Area πŸ’ Owned the creative direction and UX across Product, Marketing, and Engineering at Token, which offers secure access to all your credentials via a smart ring πŸ“± Architected a new mobile app to work seamlessly with the ring, reducing customer onboarding errors by over 50% πŸ‘€ Shaped the overall experience of using the device through the use of personas and user journeys, leading to a more intuitive user interface βŒ›οΈ Spearheaded agile sprints and collaborated with Engineering on timelines for feature releases and QA, ensuring timely delivery and improved product quality πŸ”¬ Organized user research and usability testing with staff, early adopters, and local organizations, leading to valuable feedback and product enhancements ### UX Designer & Front-End Developer @ Hanerino Jan 2009 – Jan 2020 | Rochester, New York Area πŸ‘₯ Co-founded a design studio with my partner to design & build exceptional digital experience for clients like PBS, the City of Boston, and Wegmans Food Markets 🎸 Doubled fan club engagement for They Might Be Giants with updates to their membership website, marketing, and analytics 🍿 Crafted responsive desktop, tablet, and mobile experiences for Lightbox, the "Netflix of New Zealand" πŸ›’ Worked with other designers to establish native mobile apps for online grocery ordering at Wegmans Food Markets ### Adjunct Instructor @ Rochester Institute of Technology Jan 2018 – Jan 2020 | Rochester, New York Area πŸ§‘β€πŸ« Taught the Graphic Tactics course at RIT for undergrads in the Industrial Design program πŸŽ“ Created an entire curriculum for the 14 week course from previous syllabi πŸ”€ Brought students on a field trip to visit a letterpress studio to create their own posters with moveable type ### Digital Strategy Lead @ Flynn Jan 2018 – Jan 2019 | Rochester, NY πŸ’Ό Provided design, front-end development, and thought leadership on digital marketing & media strategies for agency clients such as Bausch + Lomb, Dick's Sporting Goods, and MassMutual πŸ€– Envisioned a virtual dermatologist offering and brought it to life for VisualDX through an AI-powered mobile app called Ask Aysa βž• Revamped Longbridge Financial’s website information architecture and increased the user retention of their online Reverse Mortgage calculator by 30% πŸ“ˆ Aligned business goals with client success by bridging the gap between creative design and technical implementation πŸ“Œ Analyzed industry trends and the latest technology to ensure the agency was continually driving innovation and maintaining a competitive advantage ### Adjunct Faculty Instructor @ Nazareth College Jan 2017 – Jan 2018 | Rochester, New York Area πŸ§‘β€πŸ« Taught classes at Nazareth College for students in the Visual Communications Design department πŸŽ“ Created class materials and lecture content for both the Web-Based Visual Design and Designing for Transmedia classes ⌨️ Assisted students with class projects and development best practices ### Senior Experience Designer @ Partners + Napier Jan 2015 – Jan 2016 | Rochester, New York Area πŸ’Ό Provided user experience and development support for clients and helped grow the Interactive team at the agency πŸš— Led the design and development of an email design system for BMW & MINI Financial Services πŸ§‘β€πŸ’» Improved the HTML email builder and animated ad tools at the agency to increase productivity for all client work πŸ† Launched several new interactive products for clients, two of which won Addy Awards ### Full-Time Instructor @ The Center for Digital Arts Jan 2009 – Jan 2014 | Greater Boston Area πŸ§‘β€πŸ« Taught part-time & full-time classes in the Graphic and Web Design & Web Development programs at the CDA πŸŽ“ Assisted in the development of all web-related course materials for the school πŸ—£οΈ Offered workshops on web design and development for students ### Lead Designer @ Litmus Jan 2011 – Jan 2012 πŸ“« Led the design of Litmus products, including web-based software for testing HTML emails and websites βœ‰οΈ Created the first ever live HTML email testing product to add to the Litmus suite of features ↗️ Crafted responsive HTML email templates which were offered to Litmus customers for free ⛔️ Improved the spam filter test experience by streamlining the process of selecting options and showing results ### Senior UX Designer @ Harvard University Jan 2005 – Jan 2010 πŸ“£ Provided design leadership and front-end development for iSites, a robust website creation tool used throughout the university for department and course websites πŸŽ‰ Enhanced the usability and accessibility of iSites tools by working with the Engineering team on code improvements 🧩 Built new, innovative website templates using HTML & CSS for use by anyone using iSites πŸ”‘ Redesigned the Harvard PIN system experience used by thousands of Harvard employees and students ### Web Developer @ RIT Libraries Jan 2003 – Jan 2005 Actively maintained library website and assisted librarians with updates β€’ Lead design and development of Art on Campus and What’s in a Name? websites with PHP and MySQL β€’ Coordinated and taught technical workshops for students, faculty, staff and alumni ### Web Developer @ Element K Jan 2003 – Jan 2003 Assisted with design and programming of prototype site for Dell using HTML and JSP Β• Thoroughly tested code for multiple JSP web applications ### Web Developer @ Xerox Internet Document Services Jan 2001 – Jan 2002 Initiated and developed wireless web application using PHP with Oracle and MySQL databases Β• Assisted in development of multiple ColdFusion and database driven websites Β• Collaborated with several internal Xerox clients on web development projects ### Web Developer @ NetSetGo Jan 2000 – Jan 2001 Successfully set up and administered ColdFusion server and oversaw migration and administration of high profile client Β• Managed demanding schedule to implement Lotus Notes & ColdFusion application for LifeSpan Β• Administered interface testing on new handheld web application ### Web Designer @ Eastman Kodak Jan 1998 – Jan 1999 Implemented conversion of employee handbook to a web-based solution Β• Assisted with UI design of internal client websites Β• Developed backend code for multiple sites using ColdFusion and MSSQL Server ## Education ### BS in Information Technology Rochester Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/patrickhaney - Portfolio: https://patrickhaney.com --- Source: https://flows.cv/patrickhaney JSON Resume: https://flows.cv/patrickhaney/resume.json Last updated: 2026-03-31