Collaborated on studies for features that established standards for presenting rewards. Adjustments increased engagement

Designed a daily mission and battle pass feature that increased daily engagement around 7%.

Advocated for first time user experience research, resulting in a prioritized roadmap of 20+ projects ranked by impact and

Created and presented wireframes and prototypes for social casino mobile game features, that facilitated cross discipline

Onboarded and mentored 4 UX designers and managed their workloads.

Documented design and production guides for engineers, artists, QA, product and project managers.

Designed daily missions and battle pass features that increased daily engagement with our players

Created timed event experiences designed to retain consistent engagement

Evaluated misaligned design language from a 10-year-old game and defined consistent heuristics

Documented design and production guides for engineers, artists, product and project managers

Researched design heuristics and gathered qualitative & quantitative research to enable marketing, design and game teams to integrate per player personalized messaging.

Influenced product strategy when partner teams integrated personalization technology.

Researched and designed features and tools for internal marketing technology solutions.

Influenced procedures on partnering teams for how best to share and consider the impact of designs.

Designed for user interactions on digital screens as well as with physical electronics.

Documented and communicated designs with cross-functional teams.

Performed usability tests with groups of up to 60 children to understand user needs.

Crafted UI for final screens in alignment with art direction and adjusting to new brand goals.

Created infographics and motion graphic animations to represent educational principles.

Created 2D world building art assets and 3D textures to be used in game and in cut-scenes.

Drove art direction for new projects by creating concept art for a new 2D experience.