2023 — Now
San Francisco Bay Area
Led the overhaul of Quantall LLC’s web presence, transforming a basic site into a visually stunning, user-centric website using Figma, Illustrator, Photoshop, and Webflow.
Spearheaded the rebranding initiative, including logo redesign, creation of a comprehensive Brand & Style Guide, and crafting of a mission statement, embedding a cohesive brand identity across the new website.
Ensured the website not only reflected Quantall’s innovative spirit in biotech but also optimized user engagement through modern design practices and SEO strategies.
Worked closely with the company's leadership to align the website and branding materials with their strategic vision, significantly enhancing online visibility and appeal to a broad biotech audience.
Applied iterative design and feedback loops to refine the site's functionality and aesthetics, contributing to an improved digital footprint and increased business inquiries.
2023 — Now
Helped design and ideate Repriv.ai, leveraging OpenAI to develop AI-driven 'personas' for enhanced business insights, overseeing concept to UX/UI design of the platform and marketing site.
Directed the full design cycle, focusing on user-centric interfaces and seamless user experiences, ensuring the platform's intuitiveness and visual appeal.
Applied design thinking to address user needs, facilitating a tailored and innovative interaction model for diverse business users.
Ensured designs were technically feasible and boundary-pushing, working closely with developers to actualize visionary UI concepts.
Refined platform through user testing, prioritizing feedback to boost engagement and user satisfaction significantly.
Utilized advanced design tools (e.g., Figma, Sketch) for high-fidelity prototyping, bringing complex AI functionalities to life in a user-friendly manner.
Integrated SEO and accessibility standards to broaden reach and inclusivity of the platform and its marketing efforts.
Influenced Repriv.ai’s strategic direction using data-driven insights, adapting to market trends to sustain its competitive advantage
2021 — Now
San Francisco Bay Area
As a versatile freelance web designer, I specialize in building engaging digital experiences and developing brand identities for clients across diverse industries. Leveraging a combination of freelancing platforms such as Fiverr and Upwork, alongside cultivating relationships with previous clients, I've successfully built a robust client base.
Key Skills:
Proficient in developing brand identities, conducting comprehensive research, and executing full platform designs to align with client objectives and user needs.
Skilled in conducting user testing to refine designs and enhance user experience.
Experienced in utilizing industry-standard tools including Figma, Illustrator, Photoshop, and Webflow to create visually stunning and functional websites.
Adept at high-level graphic design, creating custom graphics, editing photos, and crafting compelling marketing materials to elevate client branding and messaging.
Highlights:
Demonstrated ability to attract and retain clients through exceptional design work, resulting in positive feedback and repeat business.
Consistently exceeded client expectations by delivering projects on time and within budget while maintaining a high level of quality and attention to detail.
Successfully collaborated with clients to understand their unique requirements and translate them into visually impactful digital solutions that drive business results.
2021 — 2024
Spearheaded end-to-end design of the Kutline website, encompassing back-end live-streaming control panels and front-end event discovery pages, event creation, and artist sign-up flows.
Developed comprehensive wireframes and prototypes for the entire website, ensuring a seamless and intuitive user experience.
Conducted in-depth competitive analysis, engaging stakeholder interviews, and early-stage concept design to deliver a high-performing solution in a fiercely competitive streaming market.
Led the planning and design of a multi-functional platform for tracking QA reports and documentation in the oil & gas industry.
Developed a comprehensive solution encompassing calendar tracking, product tracking, and a dedicated employee reporting portal.
Conducted user testing sessions with industry executives, gathering valuable feedback to iterate and optimize the design.
Provided front-end wireframes for the marketing website, along with additional digital assets and a compelling physical marketing brochure.
Education
2012 — 2016
University of California, Berkeley
Bachelor of Arts (B.A.)
2012 — 2016