Contributing to production changes to polish and refine final product

Owning small data-driven product changes from start to finish and A/B testing to validate assumptions

Components

Colors

Icons

Typography

Betslip (Lineshop, Book Selection, Checkout)

Bet Modal (View Bet, Share, Compare with Community)

App Open Experience (Summarized Day Chip, Account info, Quick Actions, Feed)

Following Page (Filter bets by friend, see performance)

Pikkit Pro (pikkit.com/pro)

Dark Mode

Pikkit on web

Hedging

Offers and Rewards

New Onboarding

Overlooked digital marketing for the Pikkit app on Twitter, Instagram, and Facebook

Delivered at its peak a $2 CPA on Twitter ads through evergreen and weekly campaigns

Managed all front-facing aspects of the Apple App Store and Google Play Store listings

Launched a brand new website (pikkit.com)

Assisted in incremental design changes for existing features

Introduced a design system for all app screens on Figma

Launched first-ever Pikkit Year in Review

Stewarding brand presence through different social media platforms and the multi-touchpoints facing current and potential customers.

Defining processes that govern the work in marketing and sales efforts

Nurturing and growing Bally Design's relationships through engagement campaigns and cross-selling.