# Patty Castaneda > Senior UI/UX Design Consultant Location: San Francisco, California, United States Profile: https://flows.cv/patty A Senior UI / UX Designer who gravitates towards business strategy, HCD UX, Design Systems, customer-centric design, branding, front-end coding, DIY, art, and puppies. I’m a full stack designer from ideation to production. I focus on solving customer problems and discovering product opportunities. I'm experienced with quantitative and qualitative UX design, design systems UI, and optimization conversion in marketing design. ## Work Experience ### Owner @ Baby Goat Design Jan 2023 – Present | Remote Design consultant specializing in UX design, MVP builds, and Design Systems leading companies including Hinge Health, Vanta, Dice, Roc Nation, YC Companies, Convert, Outer, Bambuser and many more. ### Senior Design Systems Product Designer @ Pixelfat Design Jan 2021 – Jan 2022 Pixelfat is a design agency and I've had the opportunity to work with leading enterprises to help build their design systems including: Vanta's Alpaca DS; Aurora Solar's Borealis DS; and Affirm's DS. ### Senior UX / UI Design Consultant @ Skillhire Jan 2018 – Jan 2022 | Greater New York City Area UI / UX work for responsive web apps for multiple companies within the agency. Of the top 5% of UX / UI Designers working for this company. ### Senior UI / UX Designer Consultant @ Toptal Jan 2017 – Jan 2022 Freelance Design consultant of the top 3% of UI / UX designers for hire via Toptal Agency. https://www.toptal.com/designers/resume/patty-castaneda ### Design Mentor @ Designlab Jan 2018 – Jan 2019 | Remote I pay it forward and advise students to refine their skills. ### Contract UX Designer @ getTalent Jan 2016 – Jan 2017 getTalent is a web recruiting tool made by Dice. I was brought on as a consultant to redesign their application to modernize it and flush out their UX. That being said, in this project, I went through several iterations to get the UX of the site and to create reusable components based on Material Design for the developers to be able to utilize. With getTalent, I: - Defined brand guidelines and styling - Created a Sketch UI component library - Rehauled the site UX to support a more consistent and simple UX plan - Rapidly prototyped - Committed CSS updates directly to the Angular application via Github - Performed design-related pull request reviews (UI only) - Designed internal team systems for a more productive workflow - Mainly used Sketch, InVision, UXPin, and GitHub Aside from redesigning their existing flow, I worked on several large core features of the application and brought new features to light. ### Marketing Design Manager @ Kissmetrics Jan 2014 – Jan 2015 Designs and manages the front end of the UI of the marketing site. Experience includes advanced skills in PSDs, AI, HTML & SCSS, wireframing and prototyping. Intermediate skills with Github. Basic skills in Ruby on Rails, Javascript and jQuery. Knowledge of AB testing, analytics and website funnel optimization. Other responsibilities included defining the Kissmetrics brand by creating more visibility, consistency, and engagement. Designed front facing assets including trade booths, collateral, white papers, landing pages, email templates etc.. In April 2015, Patty was promoted from Web Designer to Marketing Design Manager to more fully manage consultants and the marketing site. ### Lead Creative @ Appcelerator Jan 2013 – Jan 2014 | Mountain View Hired through Singly acquisition. Sole in-house marketing designer responsible for the marketing design of the MBaaS company. Appcelerator has two main products: The Appcelerator Platform, serving over 70% of the Fortune 100, and Titanium, the open source developer tool with over 570,000 community developers. Patty developed two consistent brand visions for each respected product in UI, UX and marketing collateral. Her strongest achievements were creating an engaging product focused brand with reusable brand elements of the product suite that supported the new messaging for The Appcelerator Platform's website, whitepapers, infographics, powerpoints, product charts, etc.. ### Lead Graphic Designer @ Singly Jan 2012 – Jan 2013 | 777 Florida Singly is an API that accesses 40+ APIs. As the sole in-house graphic designer, her designs duties included: front end building and maintaining the UI and UX of the site, marketing collateral design, branded t-shirts, hackathon and tradebooth signage, etc.. The company was acquired in August 2013 by Appcelerator. http://bit.ly/1ofG1Mi ### Reporter Intern @ FunCheapSF Jan 2011 – Jan 2011 Voted SF Weekly’s “’11 Best of the Bay” Local Website. Remotely found several free events through resourcing multiple websites and community boards to report free or cheap local events. Wrote articles and city features. ### In House Graphic Designer Intern @ Titan Worldwide Jan 2010 – Jan 2010 In house graphic designer responsible for creating large outdoor print ads as spec and living ads for SF MUNI, AC Transit, BART and garages. Taiwan Tourism Campaign: made 150,890,225 impressions in SF, Seattle and Chicago markets. Design formats included train wrap, trollies, and bus side takeovers. Gilead Sciences “Until There’s A Cure” Campaign: formats included bus sides, bus tails and BART domination. ## Education ### Bachelor of Fine Arts (BFA) in Commercial and Advertising Art Academy of Art University Jan 2007 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/pattycreates - Portfolio: http://PattyCreates.com - Portfolio: http://pinterest.com/pattycreates/ - Portfolio: http://partycakes.tumblr.com/ --- Source: https://flows.cv/patty JSON Resume: https://flows.cv/patty/resume.json Last updated: 2026-03-25