• Led the design and launch of visual language for 200+ digital pages and 20+ components, driving project scope and goals.

• Collaborated cross-functionally with internal and client teams, reporting to stakeholders for successful project outcomes.

• Built wireframes, user flows, prototypes, and developer handoffs, contributing to pre-sales engagements and contract wins.

• Redesigned a web-based career coaching platform in a team of four

• Conducted questionnaire research and concept tests

• Defined problem statements

• Brainstorm solutions and helped the team with ideate session

• Built low to high-fidelity prototypes, and conducted usability tests

• Redesign a responsive mobile-website for an e-commerce company, including: creating affinity map, user journey and persona to define user problems, build design system and style guide to connect with high-quality bike customer, sketching and creating high-fi wireframe to address problem.

• Create product comparison feature and guest checkout flow to improve the conversion from browse to completion of checkout to increase revenue.

• Designing a tablet to help parents find the right books for kids.

• Created a working prototype in a one-week sprint, improved user experience through search filter and intuitive browsing design.

• Researched and identified problems through competitive research and user interview.

• Create an end-to-end travel mobile app including: sitemap, user flow, wireframe and visual design.

• Validated workflows and user interface through prototyping and usability testing.