# Paula C.

> UX Lead at Keysight Technologies

Location: San Francisco, California, United States
Profile: https://flows.cv/paulac

• 20+ years experience in designing user interfaces (UI), user experiences (UX), websites, web ads, print materials and more
• Experienced at all phases of project lifecycle, from defining strategy, requirements gathering, user analysis to information architecture (IA), testing, graphic user interface (GUI) design, and implementation.
• Skilled at usability research and practices
• Strong communication, interpersonal, and time-management skills
• Qualified project lead and manager

Skills: 
• UX, UI & Interaction Design
• Prototyping
• Project Management
• Web Site Analytics
• Usability Protocols
• Persona Creation
• Information Architecture
• Motion Graphics
• HTML, CSS, & JavaScript/jQuery
• Adobe CC, Sketch and other wire framing/prototyping tool
• Flash/Fireworks

## Work Experience
### UX Lead @ Keysight Technologies
Jan 2019 – Present | Santa Clara, California

### Manager, User Experience @ Riverbed Technology
Jan 2015 – Jan 2019 | San Francisco
- Define and execute the UX strategy for the customer facing support website
- Manage and mentor a team of designer and developer to deliver & launch great designs for our customer-facing website
- Distill complex technical requirements/problems into simple, user friendly solutions

### Sr. Web Designer/UX Designer @ Riverbed Technology
Jan 2011 – Jan 2015 | San Francisco Bay Area

### Sr Web Designer @ Altera
Jan 2005 – Jan 2011

### Sr. Graphic Designer @ Altera
Jan 2000 – Jan 2005

### Art Director, designer, developer for various projects @ Freelance
Jan 2000 – Jan 2000
https://tedxlosgatos.net/
http://www.moregreenmoms.com/
http://www.amomentofquiet.com/
OnlineOffice.com


## Education
### Bachelor of Arts - BA
University of Waterloo

### Professional Development in Multimedia Studies
San Francisco State University

### Graphic Design
Emily Carr College of Art and Design

### 3-D Design
OCAD University


## Contact & Social
- LinkedIn: https://linkedin.com/in/pcruz
- Portfolio: https://paulacruz.squarespace.com/

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Source: https://flows.cv/paulac
JSON Resume: https://flows.cv/paulac/resume.json
Last updated: 2026-04-13