# Paula Rigoli > UX Strategist | paularigoli.com Location: San Francisco, California, United States Profile: https://flows.cv/paularigoli Portfolio: https://paularigoli.com Strategist and design leader with 12+ years of experience delivering human-centered design for enterprise, B2B, and healthcare platforms. I specialize in translating complex AI capabilities into trustworthy, intuitive user experiences — particularly in regulated industries where getting it right matters most.Most recently at Capital One, I established the design standards and governance frameworks for generative AI experiences, creating an AI Design Studio and aligning model governance, UX, legal, and content stakeholders on responsible AI practices. At Salesforce, I led UX strategy for 0-to-1 AI initiatives within Sales Cloud, serving as both principal designer and design director. At Lyra Health, I built and scaled the design team for a mental health platform that has since become a category leader.I bring a rare fluency between hands-on design leadership and high-level strategic contribution — consistently delivering consumer-grade quality to enterprise products. ## Work Experience ### Sr. Manager, Gen AI Experiences @ Capital One Jan 2025 – Present | San Francisco Bay Area Established the design foundations for generative AI experiences at a Fortune 100 financial services company. Created an AI Design Studio and UX governance program, developing industry- and risk-informed standards for trustworthy AI. Aligned cross-functional stakeholders — including model governance, UX, legal, and content — on shared design principles for responsible AI in a highly regulated environment. ### Exploring life outside career @ On Sabbatical Jan 2024 – Jan 2025 ### Principle Designer, Design Director @ Salesforce Jan 2021 – Jan 2024 | San Francisco, California, United States I led strategy and design for two product offerings, taking them from 0-1 in the Gen AI market and in the up-skilling/learning market. I delivered both products in highly cross-functional environments, building strong partnerships across product, UX, engineering, research, and data science to align on vision and execution. ### Senior Manager User Experience @ Salesforce Jan 2020 – Jan 2021 ### Lead Product Designer @ Salesforce Jan 2018 – Jan 2020 ### Product Design Manager @ Lyra Health Jan 2017 – Jan 2018 | Burlingame, CA I oversaw the design of a two-sided marketplace connecting therapists and other mental health care providers to people seeking care. I played a pivotal role as the first designer in an early-stage startup, shaping the foundation of Lyra's design practice and scaling the team. I introduced user research, ensuring data-driven insights guided product decisions. I also led the creative direction of a rebrand, establishing a cohesive design language that enhanced trust and engagement. ### Lead Product Designer @ Lyra Health Jan 2016 – Jan 2017 ### Sr. User Experience Designer @ athenahealth Jan 2015 – Jan 2017 | San Francisco Bay Area At athenahealth I designed a modern, delightful experience for a clinical decision support tool for healthcare providers. I shaped the design from strategy to product release and designed features that significantly increased user conversion and engagement. ### User Experience Designer @ athenahealth Jan 2014 – Jan 2015 ### User Experience Designer @ Epocrates, Inc. Jan 2012 – Jan 2014 Designed native iOS and Android apps for a medical reference app for healthcare providers. ### UX Intern @ PlotWatt Jan 2011 – Jan 2011 ### Research Services Intern @ UNC Kenan Institute of Private Enterprise Jan 2010 – Jan 2010 ## Education ### Non-degree program in Designing and Building AI Products and Services Massachusetts Institute of Technology ### Master of Science in Human Computer Interaction The University of North Carolina at Chapel Hill ### Bachelor of Arts in Comparative Literature Brigham Young University ## Contact & Social - LinkedIn: https://linkedin.com/in/paularigoli - Portfolio: https://paularigoli.com --- Source: https://flows.cv/paularigoli JSON Resume: https://flows.cv/paularigoli/resume.json Last updated: 2026-04-13