I’m a design engineer with 20+ years of experience building digital products at the intersection of design, systems, and execution. I specialize in turning ambiguity into shipped work, connecting strategy, UX, and front-end implementation to create products that are clear, usable, and resilient.

2025 — NowASDF.DesignFounder, Creative Director & Lead Developer

2025 — Now

Duluth, Minnesota, United States

I founded ASDF.design as a boutique digital studio specializing in crafting bold, fast, and functional web experiences for creative businesses and community-focused brands. I specialize in front-end development, custom Shopify and Webflow builds, and bleeding-edge web technologies, including React, Next.js, Supabase, and more.

From scrappy nonprofits to Fortune 500 giants, I’ve built websites that do more than look good, they solve real problems. From one-page sites to fully custom ecommerce platforms, I lead projects from concept through deployment. Every build is tailored to meet business goals with a strong emphasis on performance, clarity, and user experience.

Core services I offer through ASDF.design include:

Custom Web Design & Development

Shopify & Webflow Development

API Integrations & CMS Architecture

SEO Strategy & Optimization

Brand-Aligned UI/UX Design

Clean code. No fluff. Let’s build something useful.

2024 — NowDuluth.ArtFounder

2024 — Now

Duluth, Minnesota, United States

Created a community platform connecting local artists through discoverable profiles and external storefronts

Developed the site using Next.js, Supabase and TailwindCSS

Built a scalable content model with dynamic routing, image upload, and category filtering

Implemented role-based access control, public art mapping, and profile galleries

Wrote all UX copy to support platform neutrality and encourage participation

2023 — 2025Sek Design StudioInteractive Director

2023 — 2025

Duluth, Minnesota, United States

Delivered 20+ custom Webflow websites for nonprofits, arts orgs, and small businesses across the Midwest

Oversaw both front-end and back-end implementation across digital projects, from prototyping to final deployment

Integrated CMS platforms and implemented custom logic using JavaScript, Webflow interactions, and APIs (AudienceView, Stripe, Mailchimp, Constant Contact)

Managed domain setup, DNS configuration, SSL, and 301 redirects to ensure smooth launches and maintain SEO continuity

Introduced and standardized modern workflows to streamline development and future-proof the studio’s digital output

Spearheaded the transition from WordPress to Webflow, reducing maintenance overhead and improving client satisfaction

Collaborated closely with designers, clients, and vendors to deliver interactive experiences tailored to brand goals and audience needs

Contributed motion design and video support for client sites, enhancing engagement and storytelling through multimedia

Helped the studio go from zero to hero in SEO rank for web development

2021 — 2023Mystic.comCo-Founder / Design Engineer

2021 — 2023

Las Vegas, Nevada, United States

Collaborated with former CoinMarketCap engineers to develop a bleeding-edge, chain-agnostic NFT market index

Led indexing of NFTs, Collections, and Marketplaces, integrating web3 frameworks and decentralized protocols

Designed and implemented the visual layer using TailwindCSS, JavaScript, and Jinja2/Django for a mobile-first experience

2021 — 2021Cardinal HealthProduct Designer

2021 — 2021

Columbus, Ohio, United States

Created a responsive design system for internal mobile/web applications

Education

Bemidji State University

Experience+

Education

Bachelor of Science