Owned fashion e-commerce platform spanning AI-driven storefront, order management, and integrated production and fulfillment workflows

• Synthesized founder's 20+ years of industry research into comprehensive product strategy and growth plan, developing a $25M pitch deck that secured $15M in funding and informed 10-year runway planning

• Validated market demand through early platform demos and partner outreach, generating 300+ customer and 30+ brand partner waitlist signups within 6 months of development

Independent freelance practice providing product strategy, UX/UI design, and marketing strategy to early-stage startups and small businesses

• Led mobile app design system revamp across 9 user flows and 38 components, delivering a cohesive UX that improved usability scores by ~40%

• Drove end-to-end brand strategy and website development, aligning product positioning and marketing direction to create a cohesive brand presence across digital touchpoints

• Ranked consistently in top 3 sales among a 6–8 person retail team as part-time staff, contributing to 10% store-wide sales growth through deep product knowledge and multi-channel customer engagement

• Built lasting customer relationships through proactive service across in-person, email, social media, and phone channels, turning first-time buyers into repeat customers

Created design-driven business strategy and pragmatic design solutions for tech startups and SaaS corporations

• Drove strategic alignment workshop with TrustLogic's leadership and tech team, planning a 3-month project scope within a 2-day workshop while uncovering new context that reshaped the engagement

• Prioritized platform workflow development by synthesizing market research and competitive analysis, focusing on high-impact features projected to drive 1%+ user adoption lift

• Designed the "Amaeyzing Artkits" onboarding program for pediatric cancer patients and caregivers, driving 20+ monthly signups and earning honorable mention at SF Design Week 2021