What I’m working on:

Designing the end-to-end customer journey for Joby's multimodal service, introducing users to a completely new mode of transportation across both digital and physical touchpoints. My design decisions aim to strike the delicate balance between providing just enough information to empower customers to navigate a new and unfamiliar experience, without information overload.

Environment:

Designing a zero-to-one product, in a lean, startup team within Joby.

Who I work with:

I co-own the customer-facing product with a Senior Product Manager, operating as a tightly aligned duo. Together, we collaborate closely with cross-functional partners across operations, infrastructure, legal, and Joby's partner teams, driving a shared vision in spaces where multiple domains intersect.

Additional Projects:

Product design for factory and manufacturing system tools

Co-founder and head of product of Playbook Five Inc.

Playbook Five is a sports training tool for football athletes to study football plays in virtual reality(VR) on iOS and Android.

End-to-end design including product, mobile, VR, UX, UI, web, and marketing.

Co-founder

· Defined and implemented business goals, strategy, and vision with cross-functional members and stakeholders

· Worked with cross-functional members to form and maintain relationships with investors and external partners

Product Designer - Mobile (iOS & Android)

· End-to-end product and UX design from ideation to launch

· Ethnographic research with target users

· Conducted user interviews and research analysis

· Designed user and system flows

· Wireframing, low and high fidelity

· Prototype design and testing

· Visual design for user interaction and user interface

Product Designer - Web (administrative and marketing sites)

· End-to-end product and UX design from ideation to launch

· Design user and system flows

· Wireframing, low and high fidelity

· Visual design for user interaction and user interface

Product Designer - Virtual Reality

· End-to-end product and UX design from ideation to launch

· Designed user flow of mobile state changes between 2D and VR

· Prototype design and testing

· Designed 3D models and 3D environment

· Designed the user interface and interaction in the 3D environment

Core Product Processes

· Designed process solutions for converting 2D images into 3D motions for the virtual reality environment and implemented them into the product development pipeline

Project Manager

· Designed and managed product and development road map

· Coordinate between business development and engineers

· Manage production schedules

· Create business proposals and accounts marketing collateral

· Create and maintain corporate marketing collateral for web and print

· Worked alongside engineers and directors to transform technical concepts and language into communicative design visuals