# Paulette T.

> Specializing in emerging and uncharted products by empowering customers with strategic design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/paulette

Designing for customer adoption of emerging products by bringing comfort to unfamiliar and new experiences. 4 years designing an EVTOL air taxi service and 5 years of virtual reality sports training.

## Work Experience
### Staff Product Designer @ Joby Aviation
Jan 2024 – Jan 2025
What I’m working on:
Designing the end-to-end customer journey for Joby's multimodal service, introducing users to a completely new mode of transportation across both digital and physical touchpoints. My design decisions aim to strike the delicate balance between providing just enough information to empower customers to navigate a new and unfamiliar experience, without information overload.

Environment:
Designing a zero-to-one product, in a lean, startup team within Joby.

Who I work with:
I co-own the customer-facing product with a Senior Product Manager, operating as a tightly aligned duo. Together, we collaborate closely with cross-functional partners across operations, infrastructure, legal, and Joby's partner teams, driving a shared vision in spaces where multiple domains intersect.

Additional Projects:
Product design for factory and manufacturing system tools

### Senior Product Designer @ Joby Aviation
Jan 2021 – Jan 2024

### Advisor @ Playbook Five Inc
Jan 2021 – Jan 2023

### Co-founder, Head of Product @ Playbook Five Inc
Jan 2016 – Jan 2021 | United States
Co-founder and head of product of Playbook Five Inc.
Playbook Five is a sports training tool for football athletes to study football plays in virtual reality(VR) on iOS and Android.

End-to-end design including product, mobile, VR, UX, UI, web, and marketing.

Co-founder
· Defined and implemented business goals, strategy, and vision with cross-functional members and stakeholders
· Worked with cross-functional members to form and maintain relationships with investors and external partners

Product Designer - Mobile (iOS & Android) 
· End-to-end product and UX design from ideation to launch
· Ethnographic research with target users
· Conducted user interviews and research analysis
· Designed user and system flows
· Wireframing, low and high fidelity
· Prototype design and testing
· Visual design for user interaction and user interface

Product Designer - Web (administrative and marketing sites) 
· End-to-end product and UX design from ideation to launch
· Design user and system flows
· Wireframing, low and high fidelity
· Visual design for user interaction and user interface

Product Designer - Virtual Reality
· End-to-end product and UX design from ideation to launch
· Designed user flow of mobile state changes between 2D and VR
· Prototype design and testing
· Designed 3D models and 3D environment
· Designed the user interface and interaction in the 3D environment

Core Product Processes
· Designed process solutions for converting 2D images into 3D motions for the virtual reality environment and implemented them into the product development pipeline

Project Manager
· Designed and managed product and development road map
· Coordinate between business development and engineers
· Manage production schedules

### Creative Production Designer @ Nexant
Jan 2016 – Jan 2017 | San Francisco
· Create business proposals and accounts marketing collateral
· Create and maintain corporate marketing collateral for web and print
· Worked alongside engineers and directors to transform technical concepts and language into communicative design visuals

### 3D Animator: 2K Sports Video Games @ Visual Concepts
Jan 2007 – Jan 2014 | Novato, CA
· Animator for gameplay for the following 13 shipped titles:
NBA 2K9 to NBA 2K15
MLB 2K9 to MLB 2K12
NHL 2K9 to NHL 2K10

· Design process solution to improve crowd system to rebalance gameplay triggers for NBA 2K arena crowds
· Design process solution to create crowd interaction to game-ball landing into the stands during foul-ball and home-run actions

### Head Badminton Coach @ Mission San Jose High School
Jan 2003 – Jan 2006 | Fremont, CA
Head Coach of the Mission San Jose Badminton Team. Training, managing instructing and budgeting of the varsity and junior varsity badminton team.


## Education
### BA in Digital Arts and Animation
University of Silicon Valley

### User Experience Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/paulettetrinh
- Portfolio: http://www.paulettetrinh.com

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Source: https://flows.cv/paulette
JSON Resume: https://flows.cv/paulette/resume.json
Last updated: 2026-04-13