# Paul Giart

> Product Specialist

Location: Braşov, Romania
Profile: https://flows.cv/paulgiart

## Work Experience
### Product Design Consultant @ Relay UX
Jan 2022 – Present

### Senior Product Designer (B2B) @ AutoUncle
Jan 2023 – Jan 2025 | Aarhus
AutoUncle is a car valuation and comparison platform that helps users find, price, and evaluate used cars across Europe.

UX/UI Design: 
• Designed the SaaS product ( 0 - 1 ) that assists car dealers making sales. It utilised rich market data and user data and used AI summarise it, offering l quick findings and advice.
• Built and maintained a scalable design system to ensure consistency and efficiency across products.
• Created iterative design solutions informed by feedback, usability testing, and data insights.
• Produced wireframes, interactive prototypes, and high-fidelity visuals for new and existing features.
• Organised and facilitated collaborative workshops with cross-functional teams to align on user needs and business goals.
• Designed iterations for iOS and Android apps.
• Worked on the company re-brand and managed the project of a company-wide logo rollout, working with 10 people.

UX Research:
• Conducted moderated and unmoderated usability tests to evaluate designs and uncover user pain points.
• Ran user interviews to gather qualitative insights that informed product direction.
• Performed competitor analyses to benchmark the product experience and identify opportunities for improvement.
• Designed and analysed surveys and polls to validate user hypotheses and measure satisfaction.
• Conducted A/B tests to evaluate design changes and optimise user journeys based on results.
• Translated complex user pain points into a proposed product roadmap. Transferring proposals into Linear tickets.

Tools & Tech:
• React
• Tailwind
• Storybook
• Figma
• Miro
• FigJam
• Figma Make
• Lovable
• Hotjar 
• Google Analytics
• Looker
• Posthog
• UserTesting.com 
• Notion 
• Linear

### Product Manager - Cover @ AutoUncle
Jan 2023 – Jan 2024 | Aarhus
I covered for a PM on parental leave. Working with the Engineering Lead, we took ownership of an in-progress migration to modernise legacy pages by using React.

Key Responsibilities & Achievements:
• Clarified the migration scope by auditing existing work and creating a detailed parity map linking legacy pages to their React equivalents.
• Assessed progress against the original plan, analysing velocity and delivery accuracy to recalibrate timelines.
• Identified and addressed blockers such as technical issues, unclear ownership, backend dependencies and bottlenecks.
• Built alignment and trust across teams by conducting 1:1s with the Engineering Lead and stakeholders to surface friction points and improve collaboration.
• Conducted user interviews and usability testing to validate that the new React experience met user expectations and improved usability.
• Measured the impact of the migration by analysing user behaviour, site performance, and SEO data to ensure changes delivered measurable improvements.
• Recommended and implemented design changes based on qualitative insights and quantitative analytics.
• Performed regular QA reviews to ensure migrated pages met functional, accessibility, and performance standards.
• Collaborated with the Engineering Lead to plan team workloads, prioritise the backlog, and keep the team focused on the highest-impact work.
• Facilitated retrospectives with the team
• Prioritised next steps with KANO models and RICE, based on user research and available data

Tools & Tech:
• React
• Notion
• Miro
• Figjam
• BrowserStack
• User testing.com
• Google Analytics
• Looker
• Posthog

### UX Lead / Manager (B2C, B2B) @ refurbed
Jan 2020 – Jan 2023 | Remote
Refurbed is the leading platform for refurbished and sustainably made tech products in the DACH region and is expanding rapidly across Europe. I joined as the company’s first Product Designer. Despite being relatively young, Refurbed is now generating billions (EUR) in turnover.

UX Leadership:
• Scaled the UX team from 1 to 12 people
• Managed a cross-functional team of Designers, Researchers, and Copywriters
• Led vision design initiatives across the product
• Worked closely with the product team on strategy
• Planned and facilitated design sprints and workshops
• Ran effective retrospectives to keep the team aligned and improving
• Established and led UX Research from the ground up
• Managed the UX team budget
• Organised regular knowledge-sharing sessions
• Mentored and trained team members
• Integrated UX processes into product workflows
• Set clear expectations for team members and helped them meet those goals
• Hands-on Contributions

Designed the vision for a new-look website:
• Created dashboards for Merchants and Customer Support teams
• Collaborated with developers to build and evolve the design system
• Conducted user interviews, usability testing, and surveys
• Carried out competitor research and user behaviour analysis
• Used Google Analytics and Looker for data insights
• Ran A/B tests with Google Optimise
• Drove conversion rate optimisation across the site
• Facilitated a range of collaborative workshops
• Wrote product copy in English
• Built and tested experiments using HTML, CSS, and JavaScript

Tools I worked with:
• Figma
• Miro
• Adobe Photoshop
• Adobe Illustrator
• Hotjar
• Google Analytics
• Looker
• Google Optimise
• Ping Pong
• Dovetail
• Notion
• Greenhouse
• Personio

### Senior Product Designer (B2C, B2B) @ TourRadar
Jan 2018 – Jan 2020 | Vienna, Austria
TourRadar is the leading online marketplace for multi-day tours, offering over 40,000 tours from more than 2,000 tour operators worldwide.

I worked across a variety of customer-facing touchpoints, including both the pre-booking and post-booking experience on the website, the mobile app, and the internal TourRadar Dashboard used by our Customer Support team and global tour operators.

Responsibilities included:
• Responsive UI design using a shared design system
• Creating innovative solutions for complex UX challenges
• Running A/B tests and driving conversion rate optimisation
• Leading design sprints and collaborative workshops
• Sprint planning and stand-ups using Asana (later JIRA)
• Facilitating team retrospectives
• Pitching product ideas and design concepts
• Integrating UX processes into team workflows as the company’s first UX Designer
• Interviewing candidates for UX Designer and UX Researcher roles
• Mentoring junior team members
• Conducting local and remote user testing
• Running guerilla tests and user interviews
• Performing competitor analysis
• Designing and analysing customer surveys
• Shaping information architecture
• Analysing user behaviour through data insights

Tools I used regularly:
• Figma – Design and prototyping
• Miro – Research, team collaboration, and planning
• Google Analytics – Data analysis
• Looker – Data dashboards and exploration
• Google Optimise – A/B testing
• Hotjar – Heatmaps, recordings, and polls
• SurveyMonkey – Customer and partner surveys
• Lookback – Moderated remote user testing
• UserBrain – Unmoderated testing
• Dovetail – Documenting research insights
• Silverback4 – Local guerilla/user testing
• JIRA / Asana – Project management
• Photoshop – Image editing
• Atom – HTML/CSS for quick prototypes and experiments

### Lead UX Designer (B2C, B2B) @ Booking.com
Jan 2017 – Jan 2018 | Manchester, United Kingdom
Booking.com is a global online travel agency offering accommodation bookings, car hire, airport transfers, and experiences. It’s the primary revenue driver for US-based Booking Holdings and is headquartered in Amsterdam.

I joined the Taxi division as the team’s first UX Designer, based in Manchester and collaborating closely with colleagues in London and Amsterdam.

Responsibilities included:
• Designing responsive UIs using a shared design system
• Developing creative solutions to complex user problems
• Conducting A/B testing and driving conversion rate optimisation
• Leading design sprints and running collaborative workshops
• Interviewing candidates for UX, Research, PM, and Engineering roles
• Mentoring colleagues across design and product
• Running local and remote user testing
• Conducting guerrilla testing and user interviews
• Designing and analysing customer surveys
• Improving information architecture
• Analysing behavioural data to inform design decisions
• Designing and building marketing emails

Tools I worked with:
• Sketch 
• Adobe Photoshop
• Adobe Illustrator
• Zeplin
• InVision
• Usabilla
• Hotjar
• Google Analytics
• Google Optimise
• WhatUsersDo
• Silverback4
• JIRA
• Mailchimp

### Product Manager - Cover @ Booking.com
Jan 2017 – Jan 2017 | Manchester, England, United Kingdom
Joined the team to cover a vacant Product Manager role while still covering UX design and user research.

Key Responsibilities & Achievements
• Collaborated with the Managing Director and key stakeholders to rework the website’s information architecture and user flow, aligning design and business goals.
• Partnered with the tech lead to migrate the website to React, improving performance, maintainability, and scalability.
•Worked closely with engineering to balance workloads, prioritise the backlog, and ensure the team focused on the highest-impact initiatives.
• Redesigned the UI and user experience, modernising visual design and improving overall usability.
• Partnered with the marketing team to create high-converting landing pages and email campaigns that supported product launches and growth objectives.
• Led user interviews and usability testing sessions to validate concepts, refine features pre-development, and generate new user-led insights.
• Collaborated with a data analyst to measure the impact of design and product changes on engagement and conversion metrics.
• Prioritised changes based on ICE and MoSCoW frameworks, making it easy to organise workloads and communicate with stakeholders.
• Facilitated monthly retrospectives with the team
• Worked together to successfully improve the product, improving conversions rates and revenue, leading to further investment and growth

Tools & Platforms
• Collaboration & management: Jira, Office 365, BlueJeans
• Design & research: Sketch, Miro
• Marketing & automation: SendGrid, HubSpot

### UX Designer (B2C) @ Rentalcars.com
Jan 2015 – Jan 2017 | Manchester
Rentalcars.com is the world’s largest online car rental service, available in 44 languages and specialising in helping users find the best deals from major brands worldwide.

I was responsible for designing and building high-impact landing pages that welcomed users and guided them effectively through the booking funnel. I collaborated closely with the SEO team to ensure that content not only boosted visibility but also provided genuine value to users.

In addition, I worked with the marketing team to create short-term sale pages and designed and built select marketing emails.

Responsibilities included:
• Designing responsive UI
• Developing creative solutions for complex UX and conversion challenges
• Running A/B tests to optimise page performance
• Conducting local and remote user testing
• Performing guerilla testing and user interviews
• Analysing data to guide design decisions
• Front-end development for web and email
• Designing and building responsive marketing emails

Tools I worked with:
• Sketch
• Adobe Photoshop
• Adobe Illustrator
• InVision
• Internal analytics and A/B testing tools
• JIRA
• GitHub
• SendGrid
• Litmus

### UX Designer (B2C) @ Monocore Ltd
Jan 2013 – Jan 2015 | Manchester, United Kingdom
Monocore is the parent company of GoNutrition and Saints&Slimmers, two e-commerce brands in the health and wellness space. I worked as a UX Designer across both websites, focusing on end-to-end journeys, with a particular emphasis on optimising core product pages.

As it was a startup environment, I also took on broader design responsibilities beyond UX, supporting the business with digital ads, print design, packaging, and marketing content.

Responsibilities included:
• Designing responsive UIs across mobile and desktop
• Conducting local and remote user testing
• Running surveys and gathering customer insights
• Analysing user behaviour and site performance
• Leading conversion rate optimisation initiatives
• Front-end development for web and email
• Designing and building responsive marketing emails
• Creating digital ads (static and dynamic)
• Designing social media content
• Producing print materials and packaging design

- Tools I worked with:
- Magento 
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- InVision
- Google Analytics
- Mailchimp

### UX/UI Designer (B2C) @ Tangerine Communications
Jan 2011 – Jan 2013 | Manchester, United Kingdom
Juice Digital was an award-winning, specialist creative comms agency that merged into Tangerine PR, combining strategic thinking, digital content, and media relations to influence the way people think and behave.

I joined the team at Juice Digital, and after the acquisition, continued my work at Tangerine PR. As a digital generalist, I worked across a wide range of client projects — from responsive websites and email campaigns to social media content, print advertising, and in-house photography. The scope of my work varied depending on the client and brief.

Responsibilities included:
• Designing responsive UIs and landing pages
• App interface design
• Conducting user interviews and informal testing
• Designing and developing marketing emails
• Creating static and dynamic digital ads
• Designing social media content
• Producing print collateral and press ads
• Leading on conversion rate optimisation and A/B testing
•Designing branded PowerPoint decks
• Building custom Facebook pages (HTML/CSS)
• In-house product and campaign photography

Tools I worked with:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign

Clients included:
• Peugeot
• Turtle Wax
• Wilkinson
• Dulux Decorator Centre
• Alterra
• Michelin
• Procure Plus
• Knowsley Safari
• Johnson’s The Cleaners
• Vimto

### Junior Graphic Designer @ Prestige Print & Design
Jan 2009 – Jan 2011 | Offerton, Greater Manchester, United Kingdom
Prestige Print and Design was primarily a print services business, with an additional design offering for clients. I worked across a range of traditional and digital design projects, supporting small businesses with everything from promotional materials to branding assets.

Responsibilities included:
• Maintaining and updating the company’s non-responsive website
• Designing posters, menus, and leaflets
• Creating business cards and branded stationery (e.g. letterheads)
• Designing restaurant menus
• Designing and building email newsletters

Tools I worked with:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign


## Education
### Animation BA Hons
The University of Salford

### Multimedia HND
The Manchester College


## Contact & Social
- LinkedIn: https://linkedin.com/in/paulgiart

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Source: https://flows.cv/paulgiart
JSON Resume: https://flows.cv/paulgiart/resume.json
Last updated: 2026-03-31