Sagetap is a B2B software marketplace where technology buyers can anonymously match and connect with next-gen startups. Currently, I oversee the execution of the UX vision and strategy for emerging business opportunities, including our AI-driven marketplace. I work closely with Sagetap founders, customer success and software engineers, to bring our shared vision to fruition.

Established the discipline of User Experience practices from ground up as the core part of Whipsaw's services. Worked closely with industrial designers to develop digital products that work holistically with physical products. I helped companies define aspirational north-stars and build human-centered products.

Clients included: Trane, Uber, Fluidigm, Tile, Kabata, Bigshots Golf, Tersa

I spent 9 months embedded on the buyer experience design team at Atlassian working on the billing and signup experience. This supported the launch of the premium and free tiers of Atlassian's flagship products. Through user interviews, competitive analysis, concept testing, prototyping, A/B testing, and a lot of collaboration our team reached a scalable design solution.

Designer for Google Cloud Media’s end-to-end video processing and management platform for live video editing and video playback across all connected devices. Supported Google’s cloud media streaming and video analytics offering with enhanced capabilities.

Developed designs for campaigns, events, and internal communication. Worked to rebrand company identity and designed new website. Created all marketing material, presentations, and trade show booths.