# Paul Gifford

> Lead Product Designer at Sagetap

Location: Oakland, California, United States
Profile: https://flows.cv/paulgifford

Product design leader with over 12 years of experience crafting custom applications across web, mobile, and hardware. I bring a strong dedication to craft, a systems-thinking mindset, and a strategic approach to design. I believe technology should be intuitive, adaptable, and grounded in real user needs.

Skilled at leading end-to-end design initiatives, aligning cross-functional teams around clear objectives, and building scalable systems and product architecture. I create thoughtful, high-impact experiences across platforms, working hands-on with product, and engineering teams to bring ideas to life.

## Work Experience
### Lead Product Designer @ Sagetap
Jan 2022 – Present | San Francisco Bay Area
Sagetap is a B2B software marketplace where technology buyers can anonymously match and connect with next-gen startups. Currently, I oversee the execution of the UX vision and strategy for emerging business opportunities, including our AI-driven marketplace. I work closely with Sagetap founders, customer success and software engineers, to bring our shared vision to fruition.

### Senior Product Designer @ Whipsaw
Jan 2019 – Jan 2022 | San Francisco Bay Area
Established the discipline of User Experience practices from ground up as the core part of Whipsaw's services. Worked closely with industrial designers to develop digital products that work holistically with physical products. I helped companies define aspirational north-stars and build human-centered products.

Clients included: Trane, Uber, Fluidigm, Tile, Kabata, Bigshots Golf, Tersa

### Senior Product Designer @ DesignMap
Jan 2018 – Jan 2019 | San Francisco Bay Area
I spent 9 months embedded on the buyer experience design team at Atlassian working on the billing and signup experience. This supported the launch of the premium and free tiers of Atlassian's flagship products. Through user interviews, competitive analysis, concept testing, prototyping, A/B testing, and a lot of collaboration our team reached a scalable design solution.

### Product Designer @ Google
Jan 2014 – Jan 2018 | Mountain View
Designer for Google Cloud Media’s end-to-end video processing and management platform for live video editing and video playback across all connected devices. Supported Google’s cloud media streaming and video analytics offering with enhanced capabilities.

### Visual Designer @ Sumo Logic
Jan 2014 – Jan 2014 | Redwood City, California, United States
Developed designs for campaigns, events, and internal communication. Worked to rebrand company identity and designed new website. Created all marketing material, presentations, and trade show booths.


## Education
### Bachelor of Arts (B.A.) in Design and Visual Communications, General
California State University Channel Islands
Jan 2009 – Jan 2013


## Contact & Social
- LinkedIn: https://linkedin.com/in/paulgiff
- Portfolio: http://paulgifford.co/

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Source: https://flows.cv/paulgifford
JSON Resume: https://flows.cv/paulgifford/resume.json
Last updated: 2026-03-25