# Paul Goodwin > Senior Manager, Product Design at Zapier Location: San Francisco, California, United States Profile: https://flows.cv/paulgoodwin I'm a design leader who's spent the majority of my career building for the future of work and solving hard marketplace problems. At Zapier, I lead design for AI governance and enterprise automation, creating platform-wide patterns and enterprise-grade experiences that help large organizations adopt AI safely and at scale. Before Zapier, I led four design teams at Upwork, creating new ways to instantly connect clients and freelancers while partnering with top companies to bring freelance talent directly to their customers. Earlier, as founding designer at Surefront, I streamlined the complex procurement workflow between retail buyers and their suppliers. What ties it together? Making work easier and more human, whether through better marketplace design or AI that actually helps people get things done. Ask me about work as a social contract, craft coffee, or #vanlife! ## Work Experience ### Senior Manager, Product Design @ Zapier Jan 2024 – Present I lead design for AI governance and enterprise automation, creating platform-wide patterns and enterprise-grade experiences that help large organizations adopt AI safely and at scale ### Senior Manager, Product Design @ Upwork Jan 2021 – Jan 2024 | San Francisco Bay Area I led four design teams at Upwork focused on AI and the future of work, creating new ways to instantly connect clients and freelancers, work flexibility and full time employment, and partnering with Fortune 100 companies to bring freelance talent directly to their customers. ### Senior Product Designer @ Upwork Jan 2018 – Jan 2021 | San Francisco Bay Area I lead the initial design of Upwork Enterprise, which marked a foundational shift in company strategy and move upmarket. ### Founding UX Designer & Strategist @ Surefront: Product Lifecycle Management Jan 2016 – Jan 2018 | San Francisco Bay Area I used human-centered design techniques to design an online service platform for collaborative wholesale purchasing from the ground up. I uncovered unmet needs and market opportunities by conducting dozens of research activities, from contextual inquiry to storyboarding. I iteratively designed user flows, wireframes, and hi-fi mockups, and collaborated with our engineers from initial prototypes through QA. I worked closely with our CEO, business stakeholders, and engineers to champion human-centered design. Our platform launched with a billion dollar client. ### E-learning Designer @ Economical Insurance Jan 2013 – Jan 2015 I wrote, designed, and developed training materials and experience for thousands of Economical employees. I worked with management to identify business goals and interviewed subject matter experts to learn topics quickly and deeply. I primarily created interactive eLearning modules, webinars, podcasts, and other multimedia content that improved employee competencies to meet business goals. With my team, I facilitated multi-day in-class training for over 700 employees delivered over the course of a few months. ### E-learning Designer & Developer @ iComp Consulting, inc. Jan 2011 – Jan 2013 I designed interactive professional development eLearning modules for Ontario healthcare regulatory colleges. I paired content and interaction with adult learning principles to help thousands of busy learners acquire professional competencies. http://icompconsulting.com/ ### Co-Founder @ LifeBack Interactive Jan 2012 – Jan 2013 | Waterloo, Ontario I led the business strategy and user experience design as a student startup business for Master[ed], an iOS note-taking application. I created and tested workflows, prioritized features for release, and defined the product roadmap. Master[ed] launched on the app store in June of 2012. ### Lifeguard/Instructor @ City of Kitchener Jan 2007 – Jan 2010 ### Consultant @ Primal Jan 2010 – Jan 2010 | Waterloo, Ontario Creative Consultant - produced promotional comic for Primal’s software product launch. ## Education ### Masters Degree in Human Computer Interaction Carnegie Mellon University ### Bachelor of Knowledge Integration (Honours) in Digital Arts Communication Specialization, Global Experience Certificate University of Waterloo ## Contact & Social - LinkedIn: https://linkedin.com/in/goodwinux --- Source: https://flows.cv/paulgoodwin JSON Resume: https://flows.cv/paulgoodwin/resume.json Last updated: 2026-04-13