• Lead end-to-end product design for a video-first authentication layer for e-commerce

• Define and execute brand identity, visual system, and scalable design tokens

• Design vendor and buyer user journeys, from PDP analysis to verified video capture

• Translate product strategy into high-fidelity UI and production-ready specifications

• Build and maintain a modular Figma design system with reusable components and variables

• Prototype core flows for demo and investor presentations

• Collaborate closely with founder Mark Watson on product vision, positioning, and roadmap

• Shape UX for AI-driven brand analysis and automated buyer outreach workflows

• Work directly with AI-powered development tools to move from design to production rapidly

• Use AI-assisted coding workflows to ship features, iterate on UI, and reduce design-to-engineering friction

• Partner with engineering to ensure pixel-accurate implementation (Next.js, Tailwind)

• Establish early design standards, processes, and documentation to support scale

• Designing the core user experience for Roley.ai, an AI-driven sales training platform aimed at reducing ramp time and improving rep performance.

• Working directly with leadership to translate business goals into product strategy and feature prioritization.

• Creating onboarding journeys, analytics dashboards, and conversational AI interfaces to deliver measurable value to sales teams.

• Conducting user interviews and testing to ensure the product addresses real pain points in onboarding, training, and performance monitoring.

• Aligning design decisions with market positioning to help Roley.ai scale within the B2B SaaS space.

• Designed and implemented interactive installations to enhance visitor engagement and create immersive experiences.

• Applied human-computer interaction principles to blend physical space, digital media, and user behavior into cohesive storytelling.

• Collaborated with a multidisciplinary team to integrate design, technology, and art within the museum’s existing environment.

• Conducted user testing and observation to refine interactions and ensure accessibility for diverse audiences.

• Volunteering as a Product Designer to promote food justice and strengthen community engagement in Alameda County.

• Collaborating with the Alameda County Community Food Bank (ACCFB) to establish a shared understanding of food justice among diverse stakeholders, including nonprofit staff, community leaders, and volunteers.

• Conducted user research to uncover community needs and perspectives on food equity.

• Designed a toolkit to educate and align stakeholders on ACCFB’s mission and core values.

• Applied design thinking methodologies to co-create strategies that empower local voices and foster community involvement.

• Created user-friendly, accessible digital assets to support ACCFB’s food justice initiatives.

• Utilized systems thinking to connect ACCFB’s efforts with broader, long-term goals for food equity in the community.

• Contributed to sustainable, impactful solutions that reinforced ACCFB's commitment to addressing food insecurity and building a fairer food system.

• Collaborated with the Bavaria.org team as a freelance UX/Product Designer to enhance digital presence and user experience.

• Updated site assets and streamlined design elements for consistency and visual appeal.

• Optimized site functionality to improve performance and ease of use.

• Focused on creating an engaging, accessible user journey that aligns with Bavaria.org’s brand.

• Supported Bavaria.org’s mission to connect Bavarian business interests with international partners through improved digital touchpoints.