# Paul Heuschmidt > Founding Designer @ Vidably | Building Video-First Trust Infrastructure for E-Commerce | Product & Brand Systems | AI-Driven UX Location: San Francisco, California, United States Profile: https://flows.cv/paulheuschmidt UX/UI Designer with a foundation in Human-Computer Interaction and Psychology, dedicated to creating tools that help sales teams build confidence and improve performance. At Roley, I design training experiences where reps can safely practice objections, giving managers more time to coach and teams a faster path to results. Open to connecting with leaders who share the goal of stronger, better-prepared sales organizations. In my free time I love to tinker and build things. ## Work Experience ### Founding Product Designer @ Vidably Jan 2026 – Present | San Francisco Bay Area • Lead end-to-end product design for a video-first authentication layer for e-commerce • Define and execute brand identity, visual system, and scalable design tokens • Design vendor and buyer user journeys, from PDP analysis to verified video capture • Translate product strategy into high-fidelity UI and production-ready specifications • Build and maintain a modular Figma design system with reusable components and variables • Prototype core flows for demo and investor presentations • Collaborate closely with founder Mark Watson on product vision, positioning, and roadmap • Shape UX for AI-driven brand analysis and automated buyer outreach workflows • Work directly with AI-powered development tools to move from design to production rapidly • Use AI-assisted coding workflows to ship features, iterate on UI, and reduce design-to-engineering friction • Partner with engineering to ensure pixel-accurate implementation (Next.js, Tailwind) • Establish early design standards, processes, and documentation to support scale ### Head of UX Design and Product Development @ Roley AI Jan 2025 – Jan 2026 | Metropolregion San Francisco Bay Area • Designing the core user experience for Roley.ai, an AI-driven sales training platform aimed at reducing ramp time and improving rep performance. • Working directly with leadership to translate business goals into product strategy and feature prioritization. • Creating onboarding journeys, analytics dashboards, and conversational AI interfaces to deliver measurable value to sales teams. • Conducting user interviews and testing to ensure the product addresses real pain points in onboarding, training, and performance monitoring. • Aligning design decisions with market positioning to help Roley.ai scale within the B2B SaaS space. ### Interaction Designer @ The Gregangelo Museum Jan 2025 – Jan 2025 | San Francisco Bay Area • Designed and implemented interactive installations to enhance visitor engagement and create immersive experiences. • Applied human-computer interaction principles to blend physical space, digital media, and user behavior into cohesive storytelling. • Collaborated with a multidisciplinary team to integrate design, technology, and art within the museum’s existing environment. • Conducted user testing and observation to refine interactions and ensure accessibility for diverse audiences. ### Product Designer @ Alameda County Community Food Bank Jan 2024 – Jan 2025 | Alameda County, Kalifornien, Vereinigte Staaten von Amerika • Volunteering as a Product Designer to promote food justice and strengthen community engagement in Alameda County. • Collaborating with the Alameda County Community Food Bank (ACCFB) to establish a shared understanding of food justice among diverse stakeholders, including nonprofit staff, community leaders, and volunteers. • Conducted user research to uncover community needs and perspectives on food equity. • Designed a toolkit to educate and align stakeholders on ACCFB’s mission and core values. • Applied design thinking methodologies to co-create strategies that empower local voices and foster community involvement. • Created user-friendly, accessible digital assets to support ACCFB’s food justice initiatives. • Utilized systems thinking to connect ACCFB’s efforts with broader, long-term goals for food equity in the community. • Contributed to sustainable, impactful solutions that reinforced ACCFB's commitment to addressing food insecurity and building a fairer food system. ### Product Designer @ Bavarian US Offices for Economic Development Jan 2024 – Jan 2024 | San Francisco, Kalifornien, Vereinigte Staaten von Amerika • Collaborated with the Bavaria.org team as a freelance UX/Product Designer to enhance digital presence and user experience. • Updated site assets and streamlined design elements for consistency and visual appeal. • Optimized site functionality to improve performance and ease of use. • Focused on creating an engaging, accessible user journey that aligns with Bavaria.org’s brand. • Supported Bavaria.org’s mission to connect Bavarian business interests with international partners through improved digital touchpoints. ### UX/UI Designer @ Levity Jan 2022 – Jan 2022 | Berlin, Deutschland • Worked as a UX/UI Design intern, specializing in User Interface Prototyping and Communication. • Supported the design of a no-code AI automation platform, with a focus on enhancing user experience and simplifying complex workflows. • Conducted user research to understand user needs and preferences. • Created interactive prototypes to visualize and test design concepts. • Refined the onboarding process to improve product accessibility for non-technical users. • Collaborated with the development team to align UX strategies with technical requirements. • Contributed to the successful launch of the platofrom, enhancing customer satisfaction. ### UX Designer @ CAMAO Jan 2021 – Jan 2022 | Berlin, Deutschland • Worked as a UX Designer at CAMAO, specializing in UX/UI Concept Development. • Designed and enhanced webpages for Deutsche Telekom, aligning with their brand identity. • Collaborated with cross-functional teams to identify user needs and create wireframes, prototypes, and design mockups. • Conducted usability testing and iterated designs based on user feedback to refine the user journey. • Improved communication and interaction design across multiple projects, delivering impactful, user-centered solutions for clients. ### UX/UI Designer @ PLATONIC Jan 2020 – Jan 2020 At Platonic, I contributed to building an MVP prototype from scratch for a client focused on creating a social network to tackle urban loneliness. Starting from 0-1 ideation, I worked closely with the client to translate their vision into an actionable product concept, developing user flows, wireframes, and an interactive prototype that showcased the core functionalities of the platform. This project involved deep exploration of user needs and motivations, and my work helped lay a solid foundation for the client's startup journey in the social networking space. ### Summer@INSEAD Counselor @ INSEAD Jan 2017 – Jan 2017 | Fontainebleau, France Business Management Summerschool Supervisor ### Equity Derivatives Sales @ UBS Jan 2014 – Jan 2014 | London, England, Vereinigtes Königreich ## Education ### Master's degree in Human Computer Interaction California College of the Arts ### Bachelor of Science - BS in Psychology & Philosophy University of Zurich ### UX/UI Design Ironhack ### Physical Computing School of Machines, Making & Make-Believe ### Matura Freies Gymnasium Zürich ## Contact & Social - LinkedIn: https://linkedin.com/in/paul-heuschmidt - Website: https://heuschmidt.io --- Source: https://flows.cv/paulheuschmidt JSON Resume: https://flows.cv/paulheuschmidt/resume.json Last updated: 2026-04-08