Product Designer | Impact-Driven Growth & AI Innovation at Meta

As a Product Designer on Meta’s WA Growth XFN team, I specialize in driving measurable impact through user acquisition, engagement, and retention strategies. My work is rooted in leveraging AI and data-driven experimentation to identify high-impact opportunities, optimize product funnels, and deliver scalable solutions that accelerate growth.

Key Achievements & Impact:

• Led cross-functional initiatives that resulted in significant user acquisition and retention improvements for WhatsApp.

• Designed and launched AI-powered features that enhanced user experience and contributed to double-digit growth metrics.

• Collaborated with engineering, data science, and product teams to run rapid A/B tests, translating insights into actionable design solutions.

Recognized for delivering innovative, user-centric designs that align with business goals and drive measurable results.

Focus Areas:

• Growth experimentation & funnel optimization

• AI-driven product innovation

• Impactful cross-functional collaboration

• Delivering tangible business outcomes

• Partnered with Product, Engineering, Research, and Content teams to define product strategy and roadmap for new strategic initiatives.

• Collaborate with teams to drive performance and growth initiatives, contributing to the overall success of user engagement.

• Leverage machine learning and AI technologies to drive growth and success for merchants by optimizing business performance.