# Paulina Gonzalez De La Torre

> Industrial Designer | UX/UI Designer

Location: Santa Clara, California, United States
Profile: https://flows.cv/paulinagonzalezdelatorre

I’m a multidisciplinary designer with a passion for creating impactful user experiences and innovative products. With expertise in industrial design, UX/UI, and branding, I help businesses elevate their market presence through strategic design solutions.

I’ve collaborated with local businesses to boost sales by 10-20% through compelling web design, marketing materials, and user-centric strategies. As a co-founder of La Catrina Mexican Grill, I led brand development, staff training, and aesthetic innovation.

With a degree in Industrial & Product Design from CSU Long Beach and a UX/UI certificate from UC Berkeley, I specialize in rapid prototyping, 3D CAD, rendering, and usability testing. Fluent in English and Spanish, I thrive in diverse, fast-paced environments, bringing ideas to life through research-driven design.

## Work Experience
### Entrepreneur Product Designer @ De La Torre Designs
Jan 2022 – Present | San Jose, California, United States
Helping small businesses optimize customer engagement and increase revenue through visual, product, and UX design strategies.

• Revamped brand identities for 3+ businesses, enhancing their market presence.
• Increased customer engagement by 20% through strategic web design, marketing concepts, and interactive content.
• Boosted profits by 3-7% by designing high-impact websites, menus, posters, and social media ads.

### Manager @ La Catrina Mexican Grill
Jan 2020 – Jan 2025 | Hollister, California, United States
Lading a team of 20+ employees, enhancing customer experience, branding, social media, promotions and operational efficiency, resulting in a 11% revenue growth.

• Designed and implemented branding aesthetics, improving customer perception and engagement.
• Mentored employees to refine customer service, problem-solving, and teamwork.
• Optimized workflow efficiency, reducing wait times and increasing table turnover rates.

### Entrepreneur / Business Owner @ Nikte
Jan 2016 – Jan 2018 | San Jose, California, United States
Transformed a passion for Mexican craftsmanship into a thriving enterprise specializing in handmade footwear and handbags imported from Mexico.

• Imported shoes and handbags from Mexico, expanding the customer base to include international clients and increasing profits by 25%.
• Managed branding, sales, marketing, and logistics, ensuring seamless operations.
• Negotiated partnerships with vendors, enhancing product diversity and quality.

### Co-Founder, Manager @ La Catrina Mexican Grill
Jan 2014 – Jan 2018 | Hollister, California, United States
• Co-founded and led a dynamic team in providing exceptional service and operational efficiency at our restaurant.
• Enhanced customer satisfaction by optimizing operational processes and driving revenue growth.
• Mentored staff to enhance customer service and problem-solving abilities, fostering a culture of excellence and teamwork.


## Education
### Bachelor of Science in Industrial and Product Design
California State University, Long Beach

### Certification in UX/UI Design
University of California, Berkeley

### Study Abroad in Industrial and Product Design
Hongik University

### Associate of Arts - AA
Evergreen Valley College

### Certificate in Hospitality Administration/Management
Gavilan College

### Associate of Arts - AA
Gavilan College


## Contact & Social
- LinkedIn: https://linkedin.com/in/delatorre-desn
- Website: https://www.paulinadelatorre.com/

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Source: https://flows.cv/paulinagonzalezdelatorre
JSON Resume: https://flows.cv/paulinagonzalezdelatorre/resume.json
Last updated: 2026-02-23