People leader across Core Consumer Mobile — managing Design Managers, Product Designers, and Content Designers while staying hands-on as the IC architect behind sales, onboarding, and rewards flows for 34M+ users. Reduced support calls by 700K, saved $3M, and grew new accounts 44% YoY. Also contributing to an internal tiger team designing organizational AI strategy for a regulated enterprise — translating LLM capability into real product decisions.

People leader to Product Designers and Content Designers. Sales, activation, onboarding, engagement, loyalty, rewards, and travel experience for Consumer Lending, Credit Cards.

Led platform modernization of a complex cybersecurity Client Portal while personally building the multi-platform design system in Figma — components, variables, tokens, and all. Balanced strategic roadmap work with hands-on craft, partnering directly with Product and Engineering to align design with billion-dollar business objectives.

Lead designer on WayTo by Workday — the company's first consumer-facing product, built on blockchain. Defined the user mental models for decentralized identity that led to a core platform pivot adopted by the U.S. Government. Took the product from 0 to 20K users in limited availability.

Designed the AT&T Sales Portal from design sprint to national launch — architecture scaled to three additional carriers. Applied the HEART framework with bi-weekly in-store user research to drive a 10x usage increase and 18% speed improvement in 8 months.