# Paul Mariani

> Design Leader at Wells Fargo

Location: San Francisco, California, United States
Profile: https://flows.cv/paulmariani

I've spent 15 years designing in the places where complexity is non-negotiable — financial services at the scale of 34M users, decentralized identity on a blockchain product before most people knew what that meant, cybersecurity platforms that needed to feel human without losing precision.

At Wells Fargo, I lead design across Core Consumer Mobile — owning systems, flows, and experiences behind sales, onboarding, rewards, and loyalty. In two years: 700K fewer support calls, $3M saved, new account acquisition up 44% YoY, and a 4.9 App Store rating we've sustained. I'm also part of an internal tiger team translating LLM capability into real organizational design strategy for a regulated enterprise — which is a different, harder, and more interesting problem than most AI work being done right now.

At Workday, I was the designer on WayTo — their first consumer product, built on blockchain. I defined the mental models for decentralized identity that led to a core platform pivot adopted by the U.S. Government. At Synack, I built design systems that scaled across three platforms and brought consumer-grade UX to a cybersecurity product that badly needed it. At Asurion, I designed a sales portal from sprint to national carrier adoption.

What ties all of it together: I do my best work at the intersection of technical ambiguity and real user need — where the problem isn't just what to design, but what's even possible, and how to make that feel obvious in retrospect.

I integrate AI throughout my design process — not as a shortcut, but as a thinking partner for ideation, validation, and closing the loop with engineering faster. I'm also actively exploring AI-assisted prototyping and development, because I believe the most effective design leaders of the next decade will understand how things get built, not just how they should look.

If you're building something complex and care about getting the experience right — let's talk.

📌 paulmariani.com

## Work Experience
### Senior Design Manager, Core @ Wells Fargo
Jan 2024 – Present | San Francisco, CA
People leader across Core Consumer Mobile — managing Design Managers, Product Designers, and Content Designers while staying hands-on as the IC architect behind sales, onboarding, and rewards flows for 34M+ users. Reduced support calls by 700K, saved $3M, and grew new accounts 44% YoY. Also contributing to an internal tiger team designing organizational AI strategy for a regulated enterprise — translating LLM capability into real product decisions.

### Design Manager, Credit Card @ Wells Fargo
Jan 2023 – Jan 2024 | San Francisco, CA
People leader to Product Designers and Content Designers. Sales, activation, onboarding, engagement, loyalty, rewards, and travel experience for Consumer Lending, Credit Cards.

### Product Design Manager @ Synack, Inc.
Jan 2021 – Jan 2023 | San Francisco, CA
Led platform modernization of a complex cybersecurity Client Portal while personally building the multi-platform design system in Figma — components, variables, tokens, and all. Balanced strategic roadmap work with hands-on craft, partnering directly with Product and Engineering to align design with billion-dollar business objectives.

### Senior Product Designer @ Workday
Jan 2019 – Jan 2021 | San Francisco, CA
Lead designer on WayTo by Workday — the company's first consumer-facing product, built on blockchain. Defined the user mental models for decentralized identity that led to a core platform pivot adopted by the U.S. Government. Took the product from 0 to 20K users in limited availability.

### Senior Product Designer @ Asurion
Jan 2018 – Jan 2019 | San Mateo, California
Designed the AT&T Sales Portal from design sprint to national launch — architecture scaled to three additional carriers. Applied the HEART framework with bi-weekly in-store user research to drive a 10x usage increase and 18% speed improvement in 8 months.

### Senior Designer @ PrescribeWellness
Jan 2017 – Jan 2018 | Irvine, CA
[Acquired 2022] 
Joined as a founding designer pre-acquisition — established brand guidelines, design system, and core website architecture from scratch. Won 2017 dotCOMM Platinum Award and 2017 eHealthcare Leadership Award.

### Graphic Designer @ Össur
Jan 2013 – Jan 2017 | Irvine, CA
Designed the organization's first digital products. SmartMeasure — a custom measuring app — drove 90% adoption and $1M in new sales.

### Production Designer @ Össur
Jan 2011 – Jan 2013


## Education
### Executive Education in Business Perspectives for Creative Leaders
Yale School of Management

### Bachelor of Fine Arts - BFA in Graphic Design
San Diego State University

### User Experience (UX) and Customer-Centered Design
California State University, Fullerton


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/hirepaulmariani
- Website: https://paulmariani.com/

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Source: https://flows.cv/paulmariani
JSON Resume: https://flows.cv/paulmariani/resume.json
Last updated: 2026-04-07