Lead design for Atlassian's Enterprise Strategy & Planning business, and AI-powered internal solutions incubator, shaping AI-powered products that help Fortune 100 companies align strategy with execution.

0→1 AI-Native Leadership & Product Innovation

• AI solution incubator: Pioneered vibe coding and EPD AI-native ways of working. Mentored cross-functional teams. Vibe coded solutions including marketing tools, sales pipelines and Mac-native coding agent for RovoDev

• Business turnaround: Turned around declining business by launching two AI-powered products (Focus and Talent) as Strategy Collection, featured at Team '25, contributing to Forrester Wave 2025 Leader recognition

• AI-native design vision: Partnered with central AI, product, and engineering to define intelligent experiences. Designed interaction patterns and IA that make strategic complexity navigable across Fortune 500 hierarchies

• Architected complex information systems: Designed IA bridging strategic planning (goals, initiatives, outcomes) with execution (teams, work, capacity) at enterprise scale

Organization Building & Operational Excellence:

• Cloud Shift program: Led design for critical Atlassian strategy delivering enterprise security, compliance, admin, unlocking hundreds of millions in revenue

• Platform modernization: Elevated design quality for admin experiences, strengthening ecosystem foundation

• Scaled 6×: From 10 to 60+ designers across 8 managers globally. Implemented design operations, leadership development, collaboration frameworks

• Championed craft: Established principles, review rituals, quality frameworks elevating standards for millions of users. Delivered major Atlassian Design System enhancements

Strategic Leadership & Executive Influence

• Adaptive leadership: Scaled organizations, drove 0→1 innovation, architected complex systems

• Atlassian Ascent: Recognized as top 1% of Atlassian's global leaders for strategic influence and organizational impact

Built and scaled the Design and Research function from scratch, hiring and inspiring a high-performing design and research team with near-100% retention, and embedding CX practices into major transformation programs with budgets exceeding CHF 50M.

Designed and launched CSX, a disruptive digital banking app and ecosystem praised in the media, which secured 100,000+ clients and over CHF 1B in deposits and investments within its first year.

Elevated Credit Suisse’s digital channels to #1 in Swiss digital banking rankings (Finnoscore 2021) by transforming customer journeys across online and mobile platforms.

Strengthened the role of design as a strategic partner across the bank by embedding user research and rapid prototyping into executive decision-making, shaping strategy with customer insights and influencing programs at enterprise scale.

Strengthened market recognition, with CSX nominated for The Banker’s Innovation Award (2021), positioning the bank as a digital leader.

Founding member of the Client Experience team, establishing internal Design and Research capabilities.

Selected to the Credit Suisse SUB Young Leader Circle, an exclusive, nomination-only program for the bank’s top leaders.

Scaled design operations by implementing systems, governance, and practices that improved efficiency, consistency, and impact across design teams.

Hands on Product designer, leading critical work streams elevating the quality of the design across online and mobile banking.

Built and scaled Credit Suisse’s first enterprise-wide design system for Mobile and Web, unifying digital

experiences across mobile and web platforms, accelerating delivery speed, and elevating brand consistency

and accessibility across global markets.

Partnered with engineering to establish a shared component library and governance model, ensuring seamless

design–development alignment and enabling faster, higher-quality product delivery across teams and regions.

Partnered with engineering to influence the creation of a shared component library used across development teams, ensuring design and technical alignment at scale.

Secured funding and built a cutting-edge UX Lab with eye-tracking, motion analysis, and usability testing capabilities, enabling evidence-based design decisions at scale.

Evangelized design and research across the bank through executive presentations and showcases, embedding customer understanding and design-led decision-making into strategic initiatives.

Top 3 in the Credit Suisse group-wide Employee Award for Client Focus.

Led engineering teams delivering large-scale software programs with distributed teams, ensuring quality, scalability, and performance.

Introduced UX practices into engineering workflows, including research sessions with relationship managers, usability testing, and rapid prototyping with design tools, bridging the gap between technical delivery and user experience.

Advocated for a user-first approach in technology programs, influencing product direction and fostering stronger collaboration between engineers, designers, and business stakeholders.

Delivered high-quality, award-winning solutions with scalable backends and intuitive interfaces that improved adoption and reduced training needs.

Designed and developed mySolutions, an award-winning cross-asset trading portal described by users as “the only internal software that doesn’t require training,” subsequently awarded Best Internet Banking Service by a leading banking technology magazine.

Served as key technical leader for frontend development, introducing modern frameworks including HTML5, React, and Angular to accelerate delivery and improve user experience.

Developed and designed a CRM application that integrated multiple legacy banking systems and delivered a unified experience and new functionality to support the bank’s evolving business needs.

Rolled out the solution across all bank counters, central services, and the full network, consolidating employee, client, and asset information into a single articulated platform.