As a founding member of the Google Gemini App team, I spearheaded the product design from inception to global launch across Web, Android, and iOS. I supported the multi-platform expansion to 230 countries and 70 languages, and integration with Google products including Workspace and Chrome. Since mid-2025, I have led the UX Growth team, helping scale the application to over 650+ million users and achieving the #1 spot on the App Store.

Led north star vision and emerging experiences for Alexa.

Led the VR interface team on a mission to build the next immersive computer. Partnered with product and engineering leaders to create a vision for the new VR operating system. Led product designers, 3D artists, and prototypers through design, development, and shipping of core user experience on Meta's top-selling headsets - Quest and Quest 2 - named “The Best VR Headset” by the New York Times (Nov 2020).

Transferred to San Francisco to re-establish a presence for R/GA in Silicon Valley. Created a new model of collaboration to serve tech companies such as Google and Airbnb, helped run an accelerator program with 10 start-ups, won several awards including Cannes Lions and D&AD for Product Innovation, and grew the business to become the second largest office in the US.

Co-founded R/GA Sao Paulo, one of the most successful offices in the R/GA network. Won several new business, established long-lasting relationships with clients such as MasterCard, TIM, Nike, Google, YouTube, Pepsi and Samsung and won every major award in Latin America including Wave, El Ojo, Effie, Clio and more.