# Paul Riley > With over 15 years of experience as a UX leader and a small business owner, I am also a branding expert who constantly strives to enhance my emotional intelligence skills. And sometimes I'm funny. Location: Greater Seattle Area, United States Profile: https://flows.cv/paulriley With a strong commitment to customer-focused innovation, I have spent the past 25 years engaging in cross-boundary collaboration and successfully bringing together various disciplines such as creative services, software design, marketing, media advertising, and print. Throughout my career, I have consistently demonstrated vitality and a passion for creating compelling interactive experiences. ## Work Experience ### Sr. UX Designer @ Virtru Jan 2022 – Present | Washington, District of Columbia, United States I designed a new Material design system in FIGMA, which supports a React framework. This system was implemented in the product redesign and resulted in a consistent, fresh new look for the brand. Additionally, I conducted research using problem scoping, affinity mapping, user interviews, and other techniques. These efforts aimed to enhance collaborative workflows and promote a problem-first approach. ### Creative Director of Digital Products and Brands @ Paul Bryan Riley Creative Jan 2000 – Present With combined experience of building brands, developing ID and shipping software used by millions around the world I have the ability to create environments that work for both customers and businesses. ### Company Owner @ Minuteman Press Jan 2020 – Present | Redmond, Washington, United States ### Senior User Experience Designer @ Allovus Jan 2020 – Jan 2022 | Seattle, Washington, United States I work with Allovus's clients, including Microsoft, on ideation and deployment of technology products. I build both brand and UI components. I offer end-to-end solutions with storytelling through art direction, research, hands-on visual design, user interface design, and motion. My superpowers are guided by a strong knowledge in system design driven by curiosity and making a business profitable. ### Creative Director @ Smartsheet Jan 2018 – Jan 2019 | Bellevue, Washington Running a team of designers building the visual brand system. We just launched our new web site! ### Creative Advisor @ Upside Commerce, Inc. Jan 2017 – Jan 2018 | Seattle, Washington ### Sr. Creative @ Redfin Jan 2017 – Jan 2017 | Seattle, Washington Redfin, a brand which combines traditional real estate brokerage with a robust technology product, I contributed to developing the brand language with cross-functional teams. • Develop Journey Maps, for the different user types, so design teams are able to create and execute with empathy. • Synthesize business goals, customer goals, and benefits creating campaigns for display and social advertising. • Work side-by-side with the marketing team on email marketing strategy, development, execution, testing, and measurement. • Own the visual/content strategy for new developing products and business. • With an eye on improving quantitative and qualitative performance, evolve visual languages for the existing brand ID. ### Sr. Creative @ Creative Circle Jan 2016 – Jan 2017 | Creative Circle As a Sr. designer, Creative circle assigns me to digital UX and branding projects. ### UX and Brand Designer @ Microsoft Jan 2016 – Jan 2016 | Redmond Collaborated with a dev team on a new responsive web site where technology customers create personalized experiences with MSFT Office products. Emphasized brand continuity using new MSFT design language. Presented creative design strategy to various groups and fostered consensus across all stakeholders. • Identify personas and build user paths • Developed HCI for responsive website product • Build wireframes and final polished designs • Brand development for the Open Source product; Fabric • ID and visual style for brand guidelines • Art direct the guidelines and tone for the Fabric 2.0 website redesign • Weave new Office365 brand guidelines into Fabric brand • Create ephemera and marketing guidelines for product ### Art Director @ Rhapsody International Jan 2009 – Jan 2016 | Seattle Washington Shaped and mentored my creative team to operate as the internal media service group. Maximized visual principles, visual design language, and signature experiences creating optical solutions across multi-dimensional work streams. Produced high-budget media promos featuring international pop artists, distributed online and prime-time programming. • Pioneered a new music platform which became a leading brand in the music industry • Strengthened persona benefits with brand message influencing the success of memorable, award-winning advertising • Established customer-focused design that contributed to 3% YOY growth • Devised new content experiences through global marketing and social campaigns increasing brand awareness in 33 countries ### Senior UX Designer @ RealNetworks Jan 2004 – Jan 2009 Created UI and visual experiences for internal and partner content/media products. As a member of the “New venture group,” deployed to influence the information architecture, UI patterns and guidance of new digital products and services. • Introduced media-interface-design which forged new partnerships with major media networks (Starz!, CBS, MTV) • Overhauled slow, aging front-end designs into modern environments which allowed growth in native devices • Developed toolkits that strengthened the ability for small projects to scale ### Art Director @ Sunburn Recordings/Hardkiss Records Jan 1998 – Jan 2004 Art Director and sole illustrator for the offspring label of the world famous hardkiss records. During this historic period of San Francisco house music, I developed multi-dimensional art installations, which included music packaging, video projects, and pioneered muti-media (CD-ROM) projects. We recruited and worked with bands and artists around the world producing culture artwork with sponsorships from brands like sony, kappa, and Warner. ### Sr. Designer @ eyetide Media Inc Jan 2000 – Jan 2004 • Designed enhanced portal screensavers which revolutionized how consumers interact with web and media • GUI front end designer including, web design and client software • Member of founding development team; “We built the product from scratch” • Created all company ID including marketing, brand and tone contribution ## Education ### Certificate in Human Centered Interaction Design School of Visual Concepts ### Bachelor of Arts (B.A.) in Illustration, Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/prileycreative - Portfolio: http://www.paulrileycreative.com/ - Behance: https://www.behance.net/paul-b-riley - Portfolio: https://www.smartsheet.com --- Source: https://flows.cv/paulriley JSON Resume: https://flows.cv/paulriley/resume.json Last updated: 2026-03-31