# Paul Rybicki > UX Leadership & Consulting | Advisor at Gameheads Oakland Location: Berkeley, California, United States Profile: https://flows.cv/paulrybicki ## Work Experience ### Consulting UX @ Stealth Startup Jan 2025 – Present | Remote (California) I designed a Multi-Agent interface centered on digital avatars to embody areas of agent specialization & focus. This give our customer a more personal and human-centered interaction with the product vs the traditional application-centric approach and a stronger visual anchor for customer intent. As this scalable design uses the digital avatar as a foundation to personify the agent's operations and output, it can be expanded in future iterations to include greater agent capabilities, avatar complexity, and support for other modalities & timescales. ### Consulting UX: Strategy & Design @ Mobile Game Doctor Jan 2022 – Present | Remote (California) Sept-Oct 2025 - Sponsored by Google Play Consulting UX for a pilot program of on-Site engagements with 3 game studios over the course of 6 weeks in Vietnam. We dove deep into improving the player experience of their live games as well as hands-on workshops for ideation and prototyping fast to build New. Co-created a UX Design Service offering with a focus on helping early stage teams with product market fit via core user journeys, design-thinking workshops, wireframe prototypes, and feature audits or game onboarding audits as well as positive gamification. ### Director of Product Design @ Infinite Reality Jan 2024 – Jan 2025 | Remote (California) After the acquisition of Stakes I hired, managed & developed 4 direct reports across 6 feature verticals & cross-functional work streams for multiple private beta releases to 1.0 release. Conducted qualitative Interviews of both internal users & potential customers of our product to better understand user needs as I developed prototypical personas prior to beta / any metrics. Drew on my past experience shipping both new and live service products to detail features & user flows that set the UX vision for our 4 quarter rolling feature roadmap. In case studies iR’s clients see up to 75% higher conversion rates, 19% higher average order values, and 25% more add-to-cart activity. ### Head of Product Design @ Stakes Jan 2023 – Jan 2024 | Remote (California) Led the design and relaunch of an iOS sports trivia & predictions app. Leveraging my background in mobile games I create a lightly gamified UX which we then iterated upon based on customer feedback and feature prioritization exercises with the cross-functional team. The result was increased user engagement and satisfaction with every release. By understanding our customer persona through regular user interviews, and then thinking openly and strategically we achieved 62% D1 and a tripling of our D30 over multiple releases as a live service. In addition to all UI/UX design for the product, I managed the scheduling and deliverables of our 3D-Artist & visual designer to high standards and agreed upon deadlines. Simultaneously I collaborated with our community manager to design the progression/virtual currency & economy. Stakes successfully exited via acquisition by Infinite Reality for $8million in stock. ### Principal Product Designer @ REAL System by Penumbra, Inc. Jan 2019 – Jan 2022 | Oakland, California, United States Led UX & UI Design and qualitative user testing for TherapyView controller for the Class II REAL System (a VR-based product with proprietary hardware) achieving successful product launch and multiple live-service updates. Simultaneously advised on the externally-developed REAL i-Series VR immersive healthcare product Mentored junior UX designer, leading to their promotion to Senior Designer, and advocated for UX Design headcount, resulting in a seasoned hire. Pitched, got approval for, and then led User Testing at the company using Sales team members as participants. Created Platform 1.0 SDK documentation and initial reference design on the interaction and UI utilized by half a dozen teams. Built and maintained a rolling 4-quarter Product Design roadmap, increasing the release of user-facing features in a regulated environment by nearly 50% over 3 releases. ### Director User Experience Design @ EA / Maxis Jan 2015 – Jan 2018 UX & Product Design for multiple mobile teams in both an advisory & hands on capacity Partnered with members across the team from leadership to leads to ICs on the overall design & exploratory flows and key features, from concept to design exit and prototype exit while directly managing a small team of UI/UX designers. Spoke at company-wide workshops & events on, and implemented within the studio, an evolving lean UX processes to improve the contribution of UX within our studios to product design & development. ### Information Architect (mobile) @ Zynga Jan 2011 – Jan 2015 IA, UX, IxD & designer mentorship for multiple titles in the With Friends portfolio including: The New Words With Friends, a new IP title through successful Prototype exit, Scramble With Friends, and Zynga With Friends Network on mobile - part of Zynga's platform effort increased game starts by over 125% and nearly doubled D30 retention. ### Sr User Experience Designer @ Panasonic Jan 2010 – Jan 2011 UX & IA for a cloud-connected portable gaming product through prototype exit before defunding of team. ### User Experience Designer @ Microsoft Jan 2008 – Jan 2009 | Palo Alto Post acquisition of Danger by Microsoft: Delivered UX Designs and early-stage product concepts for the KIN Studio, a web companion to the KIN smart-phone ### User Experience Designer @ Danger, Inc. Jan 2003 – Jan 2008 | Palo Alto, California, United States Many duties including: UX Designer (built-in & downloadable applications, OS UI Toolkit) Level Designer & Producer for Danger Games Studio (mobile). Co-designed and shipped 5 original IP games with a casual-gaming, all-ages focus. ## Contact & Social - LinkedIn: https://linkedin.com/in/prybicki --- Source: https://flows.cv/paulrybicki JSON Resume: https://flows.cv/paulrybicki/resume.json Last updated: 2026-04-13